My Oracle Responsys review
March 21, 2019

My Oracle Responsys review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Our Organization uses Oracle Responsys for Promotional & Non-Promotional Email & SMS campaigns. The platform is crucial in helping us drive revenue and streamline our operations. We create campaigns to push users to purchase our products online and in-store.
  • Responsys integrates well with third party platforms including Google Analytics and others.
  • The Reporting features within Oracle Responsys are sufficient for our business needs.
  • The data model (table relationships) allow us to easily scale our program.
  • Responsys could be improved upon with a more extensive summary after a connect job fails. Failure 'Reason codes' are often generic. More specifically, if the reason codes for a failed (profile list import) connect job could be identified per column. For ex: a common connect job failure happens when "over 20% of the data is in an incorrect field format." It would be helpful to know which 20% and/or which files/records are required to update.
  • Inclusion of Skipped Addresses within the aggregate/Insight reporting. Currently, Skipped metric is only available within the live report setting.
  • It would be nice to receive notifications for changes/additions to the #SoftBounce table
I've used multiple platforms including Experian Cheetahmail (now Cheetah Digital), Strongmail, Silverpop, Exact Target and several entry level tools. I do prefer Responsys to the others for the reporting and ease of use in creating a scalable data schema. I also prefer the UX within the Responsys platform; offers a more linear approach in creating campaigns.
Oracle Responsys is great platform for any size business. I personally brought on Responsys to 5 organizations; 2 of which were small start-ups. The platform is not suited for companies that are not engaged in permission based sending.