Item: Oracle Marketing
Rating: 9
Author: Verified User

Overall Satisfaction with Oracle Eloqua

Use Cases and Deployment Scope

Eloqua is being used by our Marketing department to automate our outreach for targeting email campaigns nationwide.

Pros and Cons

Pros

Oracle Eloqua is really helpful in automating email outreach for large campaigns.
Oracle Eloqua has amazing reporting capabilities for better insight into prospects' engagement with emails.
Oracle Eloqua makes it easy for marketing to have multiple campaigns running at the same time.

Cons

Oracle Eloqua can improve on ease of use in setting up email campaigns by making it easier to import contacts into the system.
Oracle Eloqua can have an easier user interface and be more user friendly so anyone can use.
It is very difficult to make sure that font size, spacing, and other email messaging properties are consistent throughout every email.
Sometimes the emails that are sent through Eloqua do not look the same in a customer's inbox as they do when they are set up.

I have sent out email campaigns to hundreds of thousands of contacts at one time with no issues. The reporting capabilities help sales follow up on leads where prospects are more engaged on emails via forwards, opens, and click thrus.

Return on Investment

I can not give a specific ROI number as I am not involved in that process.

Alternatives Considered

I have not used any other products like Oracle Eloqua.

Likelihood to Recommend

Oracle Eloqua is well suited for email campaigns of all sizes. I love the fact that you can send an email campaign to as many contacts as you like whether it be in the hundreds or hundreds of thousands. The reporting gives users great insight into prospect engagement on emails.

Oracle Marketing Feature Ratings

Comments

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Oracle Eloqua at a Glance

Software Version

Modules Used