Outbrain: Endless Possibilities, If You Have the Time
May 17, 2018

Outbrain: Endless Possibilities, If You Have the Time

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outbrain

We use Outbrain to distribute content pieces on our blog onto advertising channels for increased impressions and exposure. We write content which is useful to everyone, and we distribute the content on the Outbrain network to increase readership on our blog and awareness for our brand. Overall, Outbrain provides us with an audience for the content we write relating to our product offerings.
  • Distribution Network - We are able to appear on a very wide variety of websites in a more organic way than through traditional display advertising.
  • Ease of Use - The Outbrain platform was incredibly simple from set-up to optimization. The dashboard is clean, easy-to-use, and very trainable to other team members.
  • Unique - We found very few comparable services (other than Taboola), and getting into this space of advertising puts you in a completely different view than the typical sidebar or skyscraper ads.
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
  • More Impressions - We were able to increase the number of impressions we get from display advertising by adding this new space, which is in addition to the typical skyscraper ads we've done.
  • More Visibility - We've been working on ideas to improve branding, and Outbrain did provide an additional space to advertise in.
Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team too much time, considering this was just one of many advertising formats we're using.
We haven't found the value to be worth the effort it takes to work through the long list of editorial guidelines necessary to pass through the review stage. While valuable exposure can be gained from Outbrain, it is a lengthy process to prep your website or blog for the Outbrain requisites. However, if you already have a fully prepared website, and are in need of impressions apart from traditional advertising, Outbrain could be beneficial.

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