Outbrain - Content Distribution Hit or Miss
September 15, 2017
Outbrain - Content Distribution Hit or Miss
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Outbrain
We used Outbrain to explain the reach of some of our most popular [content] with a goal of trying to attract visitors to the website who have yet to engage with the company and our work. Although we don't typically use software like this, we decided to give it a shot and see if it proved successful.
- Provides additional reach through outlets your audience may live [in], but you wouldn't be able to target otherwise.
- Easy to use and implement. Wasn't much of a learning curve at all which can be very appealing when using promotional platforms like this.
- Great customer service response. They typically are very responsive in answering your questions and also have a general FAQ page to filter through if you aren't one to hop in the phone.
- Targeting a specific audience doesn't really exist. This creates a frustration because you sorta have your hands tied as to how Outbrain selects who sees it.
- Would like some optimization feedback on the ads we put out. If there is something that can be improved upon, give me a hint, or, maybe the content I'm putting out just isn't going to attract new audiences.
- It would be nice to see some sort of integration with Outbrain and HubSpot as well.
- Can be a unique solution to hitting traffic or even conversion goals on your website.
- More brand awareness overall.