Marketing Automation Above Par(dot)
November 01, 2013

Marketing Automation Above Par(dot)

Dave Pond | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction

  • Pardot allows us to very easily automate our marketing activities and segment our email database. We can execute very segmented email campaigns faster than ever before.
  • Pardot offers several integrations to other common marketing programs such as Eventbrite (events), Wistia (video hosting), and Netsuite (CRM). This allows us to use Pardot as our all-in-one marketing program, database, and reporting tool.
  • Pardot does an excellent job of listening to what its users want. They are constantly added new functionality.
  • There needs to be more added functionality for the lower product lines. Some essential features are missing from lower lines, but included in higher packages such as custom reporting and custom roles.
  • With Pardot being purchased by we are very worried about the future of Pardot's integration/relationship with Netsuite.
  • Increased efficiency for marketing campaigns.
  • Faster execution of very niche marketing campaigns through segmentation.
  • Increase in leads through automated drip marketing campaigns.
We have our entire email marketing process set-up and scaled within Pardot. It would be very time consuming to change all of this.
Aside from the high cost of this solution, it does almost everything we need to execute our online marketing. Just make sure to have a good plan for implementation and attend training sessions early in your process.

Product Usage

20 - Marketing, Outside Sales, and Inside Sales Teams
20 - Pardot require little support for our internal use.
  • Marketing Email Automation
  • Segmenting and Scaling our Email Database
  • Lead Intelligence and Reporting
  • Using Pardot for lead intelligence by the sales team.
  • Deeper integration for event and video marketing.


It is very easy to use and intuitive.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Database segmentation
  • Email creation
  • Limited customization with reporting