Pardot a user-friendly b2b marketing automation platform
May 21, 2021

Pardot a user-friendly b2b marketing automation platform

Sekhar Bavisetti | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Pardot

We use Pardot as our Marketing Automation platform for our child company Acqueon.

It had limitations on the number of automation rules to set up.
Don't have to send engagement stream emails at specified time in a day.

Pros

  • Form completion actions are good.
  • Ease of use.
  • Takes far less time to get hands-on.
  • Awesome integration with SFDC.
  • Very simple to launch email campaigns.

Cons

  • Don't limit on the number of automation rules to be used.
  • Add the time as well to schedule engagement emails.
  • Build a global module email template in Pardot.
  • Pardot like any other Marketing Automation tool has all features.
  • We cannot associate program costs to campaigns to calculate cost per lead.
Pardot is user friendly and easy to learn and work on.

Do you think Salesforce Agentforce Marketing delivers good value for the price?

Yes

Are you happy with Salesforce Agentforce Marketing's feature set?

Yes

Did Salesforce Agentforce Marketing live up to sales and marketing promises?

Yes

Did implementation of Salesforce Agentforce Marketing go as expected?

Yes

Would you buy Salesforce Agentforce Marketing again?

Yes

Pardot is well suited for B2B middle sized less database companies.

It doesn't suit to large enterprises.

Agentforce Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
6
List management
9
Triggered drip sequences
6
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
8
Dashboards
8
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

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