Item: Salesforce Marketing Cloud Email Studio
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Our company switched to Salesforce from another SW. It is our choice because it comes with an array of features that are useful to businesses at any stage of development. We save time, to have a plan to send out emails to clients without thinking about going through thousands of client contacts and sending them through manually.

Pros and Cons

Powerful automation options
It integrates with Salesforce CRM
Ability to connect to external FTP
Personalize and encrypt videos into your emails

No user friendly
Customer Service
Expensive for small organizations

Return on Investment

The automated sends allowed us to reach out to hundreds of customers and prospects at the same time.
Analyzing performance is easier.
Cloud integration enables us to create dynamic and powerful customer affinity groups.

Key Insights

Do you think Salesforce Marketing Cloud Email Studio delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud Email Studio's feature set?

Yes

Did Salesforce Marketing Cloud Email Studio live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud Email Studio go as expected?

Yes

Would you buy Salesforce Marketing Cloud Email Studio again?

Yes

Other Software Used

Jungle Scout, Helium 10, ClickFunnels, WooCommerce

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio is suited for large companies that send a lot of emails. If not, it's quite expensive for a small business or someone that doesn't do this to utilize or benefit from it. We use it to send out dynamic monthly newsletters and it has allowed us to effectively target specific audiences.

If you can afford it, definitely worth it!

Overall Satisfaction with Salesforce Marketing Cloud Email Studio