Try it if you haven´t
Updated June 16, 2015

Try it if you haven´t

Anna Johansson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Modules Used

  • Forms
  • Lists
  • Landing page
  • Emails
  • Drip program
  • Custom Redirects
  • Site Search

Overall Satisfaction with Pardot Marketing Automation

Pardot Marketing Automation is used by Marketing and Sales. This tool to helps us to automate processes and increase visibility into prospect’s/visitor’s activity on the web. What is important is that it allows everyone to have a pulse on any prospect based on who the main contact person is.
  • Automate processes
  • Increase visibility into prospect’s/visitor’s activity on the web
  • Follow up campaigns
  • Folder setup needs to be improved to make it easier to handle.
  • Image library to allow you create folders or categories. Also free search of an image would be good if you use Pardot and share among lot of countries.
  • Sharing between regions and countries. What has been created can be reused. This save time.
  • Better follow up and measurment
  • Good notifications to main contact person for actions happening on web
Pardot is great to use for Marketing to send out newsletters, campaigns and to follow up on prospect level - lists taken from your CRM system. A key question to ask is how to follow up on company level and how important that is to your company.

Using Pardot Marketing Automation

Pardot Marketing Automation is a system you can use for almost all countries with no legal issues. It is a tool that gives you a marketing automation process and is easy to use.

Pardot Implementation

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

Using Pardot

Easy to use, never any performance issues, great support that is always available
ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
Difficult to use
  • Forms
  • Newsletter
  • Drip program
  • Custom redirects
  • Adding users
  • Report notifications
  • Rules. Understand when it´s best to use segmentation or automation rules. Can create a complex rule but the logic behind and outcome is very important to set first. Although the possibilities here are great.