Item: PFL Direct Mail Platform
Rating: 10
Author: Verified User

Overall Satisfaction with PFL Direct Mail Platform

Use Cases and Deployment Scope

PFL Direct Mail Platform is the only solution we recommend with our customers here at Salesforce. There are thousands of Marketing Cloud customers. Any that have a requirement to automate the delivery of print mail messages to businesses or homes will want to use PFL Direct Mail Platform. They are pre-integrated to Journey Builder and simplify the mapping of contact details directly into a print mail messages. We routinely show customers how this works, the ease of use and how it will it will simplify their marketing experience to send print mail messages home in a scalable, automated fashion.

Pros and Cons

Pros

integrates to marketing cloud
sends print mail via a digital platform automatically
reports back data

Cons

it would be interesting if address validation was included in the solution

Systems Integrated With

marketing cloud
service cloud
sales cloud

YES, it was and is extremely easy. we REALLY love PFL Direct Mail Platform. They are the best at what they do. There is no comparable vendor.

Alternatives Considered

JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.

Key Insights

Do you think PFL Direct Mail Platform delivers good value for the price?

Yes

Are you happy with PFL Direct Mail Platform's feature set?

Yes

Did PFL Direct Mail Platform live up to sales and marketing promises?

Yes

Did implementation of PFL Direct Mail Platform go as expected?

I wasn't involved with the implementation phase

Would you buy PFL Direct Mail Platform again?

Yes

Likelihood to Recommend

Well Suited: Customers that want to sent print mail to homes. For example: retailers often have a mixture of digital marketing and traditional and will want to send periodic messages home. But, print mail is expensive channel and they often only send it to qualified customers after they are engaging. So PFL Direct Mail Platform is great because it embeds directly into Marketing workflows and helps target who and when customers receive print mail. Banks or Healthcare companies may also want to trigger print mail home in Service scenarios, are as part of promotional efforts. This can also be automated with PFL Direct Mail Platform. PFL Direct Mail Platform is a less appropriate for customers who are shifting away from the print channel. We have some customers that are reducing spend in this area, and, as a result we may not recommend it.

Comments

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Print Mail Solution That is Easy to Use and Pre-Integrated