Item: Planful
Rating: 10
Author: Wendy Annes

Overall Satisfaction with Plannuh

Use Cases and Deployment Scope

Great marketing performance management software that allows us to validate business value with our marketing plans and spending by tracking performance to cost per outcome and enabling us to quickly make changes to our plans and budgets. It brings all our marketing strategies into one place for collaboration and allows for better decision-making and saves time by automating expense management.

Pros and Cons

Pros

Provides us with agility to make changes to our plans and budget.
Strategic marketing all in one place for better collaboration on goals and plans.
Automation of expense management.

Cons

Easy to use UI.
Consolidates plan and budget into one platform.
Helps to automate budget import.
Meets our requirements. Nothing missing.

Most Important Features

Saves time through expense automation.
Increases visibility by bringing all strategic marketing in one place.
Quick and easy to make changes to our plans and budgets.
Collaborate easily on plans and goals.

Return on Investment

Uncovering unused marketing spend from cancelled campaigns.
Manual expense management.
Alerts when running over budgets.

Key Insights

Do you think Planful delivers good value for the price?

Yes

Are you happy with Planful's feature set?

Yes

Did Planful live up to sales and marketing promises?

Yes

Did implementation of Planful go as expected?

Yes

Would you buy Planful again?

Yes

Other Software Used

Data Quality Real-Time Services, SolarWinds Database Performance Monitor (formerly VividCortex), Miro

Likelihood to Recommend

Powerful Cloud-based marketing performance software will help you to build and manage your marketing plans, budgets, and ROI to achieve the required operational marketing excellence in your organization and never again manage marketing expenses.

Comments

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All-in-one marketing platform to accurately plan and manage budgets