Whole organization. Addresses business problems related to an increasingly distributed & fragmented workforce-- different time zones, geographies, and roles.
Easy integrations with existing social networks to both create an account and connect with other users on the platform. The knowledge base and blog were also very useful and helpful.
Because of the payment structure, it was more difficult for those who were facing-vendors to include them in their workflow. For example, the ad agency managing the work, dealt with client contacts who were on podio, but not the ever-growing list of publishers they worked with on a daily and weekly basis.