Item: Pollfish
Rating: 9
Author: Alberto Oliva Portillo

Overall Satisfaction with Pollfish

Use Cases and Deployment Scope

We are starting to use Pollfish so that we can get quick answers to challenges from one of our main customers. From specific lifestyle issues of potential consumers, to being able to test possible creativity in an agile way without depending on expensive studies. This is my first time using the tool with this client so I hope they can start to see the usefulness.

Pros and Cons

Pros

Obtain people's opinions on a specific topic, both quantitatively and qualitatively, as it has option for open answers.
Being able to segment my audience not only by country and state, but also by city and even socioeconomic level (something that is particularly difficult outside of the United States).
Be able to insert videos in order to make quick creativity tests.
Obtain quick results. Most of the times in only one day, even with specific segmentations.

Cons

I wish the way to visually organize and edit question be more easy.
For example: the option of change a question order, or edit type of question, is not so intuitive
l'like to have the option to change visualization in the data charts. ~
Example: changing bar graph for pie chart.
I had some trouble with the language of one survey. The interface asked me for answer options in Spanish but all the interface was in English. I wish it could be a little bit easier to change interface language so it matches with the survey language.

Return on Investment

In our most recent use, we demonstrated to our client that testing a creative was possible for a fraction of what it would have cost with another provider. In the end we paid around 200 dollars when another vendor would have taken longer to give results and would have cost at least 4000 dollars.
On another occasion, while I worked in another organization, we managed to consolidate a new business area of the company, based on creating consumer studies in record time. There, Pollfish helped create new revenue for the company rather than an expense.
Another way it can help meet objectives is by replacing expensive external specialized studies with in-house studies, where the people in the company themselves can learn how to use the tool.

Usability

It is a very intuitive tool. I've noticed this since the first time I used it several years ago and it's been consistent ever since.Also, the new features they've added, especially the AI for designing surveys, have been great additions to a product that's already good on its own.

Key Insights

Do you think Pollfish delivers good value for the price?

Yes

Are you happy with Pollfish's feature set?

Yes

Did Pollfish live up to sales and marketing promises?

Yes

Did implementation of Pollfish go as expected?

Yes

Would you buy Pollfish again?

Yes

Other Software Used

Google Slides, ChatGPT, Microsoft Teams

Likelihood to Recommend

I would recommend Pollifish if a colleague wanted to know one or two simple things about a consumer (or potential consumer) and did not have the resources or time to do focus groups, as the number of questions is adequate to ask about various topics.I would also recommend it for someone who wanted to test a creative piece in front of a specific audience, such as the last case in which I used it.

Pollfish Feature Ratings

Comments

Please log in to join the conversation

A secret weapon for strategy and creativity