PushCrew brings a valuable and tangible boost to any online business
September 18, 2018

PushCrew brings a valuable and tangible boost to any online business

Brian Serup | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PushCrew

The support from PushCrew is world-class!

Both during our review period as well as in full operation, we are receiving premium support, both technically and commercially, which allows us to improve our every-day use of the system. Our Customer Success Manager has been working very pro-actively in helping us both integrate the system with our back office as well as in our overall business objectives.
We are using PushCrew for both player acquisition as well as for retention / re-activation, where it gives an extra channel to communicate directly with players, who want to hear from us. The system offers all the features that we require in order to communicate effectively, such as message personalisation and customisation as well as good visual tools to increase conversions.

Pros

  • Strong personalisation options through both the interface + directly through the API.
  • Automated segmentation based on website triggers (cookies, events) or other subscriber values.
  • Good visual tools to further tailor the messages to each subscriber.
  • Very good and direct support, both technical and commercial.

Cons

  • It would be great to include iPhones in the push channel, but this depends on Apple allowing it.
  • The push notification previews are not always accurate when compared to what is actually delivered on devices, so pre-send testing is necessary.
  • After our initial test period, we have seen good ROI on our purchase of PushCrew through increased player activity.
  • PushCrew has also shown very effective in re-activating "dormant" players.
PushCrew is very configurable, both on a front-end user level as well on a more technical level through an extensive API. You can really tailor the system to any business logic that you have on your site.
PushCrew is most effective for retention or reactivation, where the subscriber has a strong brand recognition prior to receiving the messages. Personalisation is also important to ensure a high success or conversion rate with the tool.

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