The Best Online Survey Tool - Qualtrics
January 09, 2014
The Best Online Survey Tool - Qualtrics

Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
- Site Intercept
Overall Satisfaction
Pros
- Qualtrics is an incredibly robust online survey tool that combines immense customization with your surveys, but in a very easy to use interface.
- The Qualtrics support team and account managers were great to work with and provided quick support when needed.
- Qualtrics has almost every type of survey or test question you could want built in. If a feature isn't present, there is usually a way to work with them to create it or program it yourself
Cons
- Rearranging questions within Qualtrics can be a little clunky at times.
- Using Qualtrics allowed us to easily receive feedback from customers on their feelings towards products, services, etc. This feedback was then applied throughout the business to better the customer experience. Although a direct ROI was never generated, we felt the value we received to make positive changes was worth the cost.
- Qualtrics Survey Panel was a very cost effective and quick way to get a sample group for a survey. The minimal fee for their sample group was well worth it because it saved our team time from looking for respondents, screening them, implementing the survey and coordinating compensation. Qualtrics handled all of this.
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