Market Research Services

Market Research Services Overview

Many businesses turn to market research services to help them gain a deeper understanding of market trends and factors that contribute to business growth. These insights are then used to help businesses reach their marketing goals more efficiently, elevate their brand, and better understand their surrounding market. In addition to gaining market insights, companies can utilize this type of research to understand competitive trends, including what has and hasn’t been working.

When hired, research firms will usually provide custom markets reports consisting of qualitative and quantitative insights tailored to the company's particular industry. These reports may either be for internal use only or be a public, external-facing report.

Market research firms typically have a panel of consumers they can survey, interview, and collect other types of data from. Consumers are often compensated for participating in market research. They may either be paid directly by the market research firm or by the company that commissions the research.

Top Rated Market Research Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Market Research Products

(1-25 of 34) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Qualtrics CoreXM

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee…

Key Features

  • Multiple question types (124)
    93%
    9.3
  • Response tracking (121)
    88%
    8.8
  • Survey logic flexibility (124)
    84%
    8.4
SurveyMonkey

SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis,…

Key Features

  • Multiple question types (74)
    82%
    8.2
  • Response tracking (73)
    79%
    7.9
  • Standard reports (73)
    76%
    7.6
Accenture

Accenture provides services in strategy, consulting, digital, technology and operations. Accenture is a global company with expertise in many different industries and business functions.

Kantar Marketplace

Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.

Kantar Advertising and Paid Search Intelligence

Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.

Kantar Sales Performance Platform

The Kantar Sales Performance Platform enables the automation of key commercial processes through end-to-end dedicated solutions. The solution includes Trade Promotion Management & Optimisation capabilities designed to increase revenues and margins through an integrated sales planning…

ReportLinker

ReportLinker helps Market Intelligence Teams use machine learning models to understand market insights.

Kai Analytics

Kai Analytics will leverage natural language processing and machine learning techniques to quickly clean, parse, and categorize thousands upon thousands of comments/reviews into major themes.

Streetbees

Streetbees is a global intelligence platform that reveals how people behave, and why, by analyzing real-life moments collected from its worldwide users on an always-on basis.

Mintel

Mintel is a market intelligence platform and provider of industry specific information and analysis.

SourceScrub

SourceScrub is the a data service for firms looking to research, find and connect with privately held companies.

Recollective

Recollective is a cloud-service provider focused on building software to enable agencies and businesses to engage in conversations, discover information and discern insights that drive better business decisions. Using Recollective's online qual tools, researchers can collect text,…

Value on Board

Go-to-market Research & Analytics tool based on the Value Proposition Design methodology, which automatically creates & evaluates a chat survey. It shows the user the highest needs of their target audience in order of importance and helps define the niche.Ready-to-use…

Vidooly VidLog

Vidooly is an online video analytics company based in India. Their software provides video publishers ranking, audience insights, brand safety score, audience overlap and a proprietary video engagement score of over 4.5 million video content creators across the world. Vidooly's big…

KPI6.com Srl

KPI6 is a Software as a Service solution suite that large brands, agencies, and media centers can use to understand consumers, identify their needs and define audiences.KPI6 analyzes a multitude of User Generated Content, owned media and earned media, coming from the main social…

InnovateMR

InnovateMR is a sampling and ResTech company that delivers answers from business and consumer audiences . InnovateMR connects organizations with targeted audiences around the world and develops products to support informed, data-driven strategies, and identify growth opportunities.…

Highlight Agile IHUT Platform

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements. Highlight’s mission is to help…

ZIK Analytics

ZIK Analytics is an e-commerce software platform that offers a suite of tools to help eBay sellers find profitable items to sell and then sell their items fast by ranking them on the first page. Since 2016, the vendor states that ZIK Analytics has helped over 100,000 people grow…

PriceBeam

PriceBeam's cloud-based solution aims to give users scientific and precise insights into what the prices of their products should be. PriceBeam brings value to:- Optimizing existing prices vs competition- Setting prices for new products- Setting prices in new markets- Understanding…

Emozo’s DIY Research & Feedback Collection platform

Emozo’s DIY Research & Feedback Collection platform uses behavioral and emotional insights to help clients drive the right decisions for digital content. Combined with consulting services and panels, Emozo helps clients go beyond traditional customer data analytics and delve…

System1

System1, headquartered in Marina del Rey, California, combines technology & data science to operate a Responsive Acquisition Marketing Platform (RAMP).

QualBoard by Schlesinger

Schlesinger Group headquartered in Iselin offers an enterprise insights platform created to capture rich, agile insights, QualBoard supports use cases from simple discussions to complex global projects.

QualMeeting by Schlesinger

The QualMeeting video insights platform from Schlesinger Group aims to combine the immediacy and visual cues of in-person research with the time and cost savings of digital research, providing greater access and real-time insights.

Methodify

Methodify is a self-service market research platform, now from Schlesinger since the March 2022 acquisition.

YouGov Research

YouGov is a global provider of analysis and data generated by over 17 million registered panelists in more than 59 markets. Their market research includes Multilevel Regression with Poststratification (MRP) for predictions at a granular level. They maximise the value of their data…

Learn More About Market Research Services

What are Market Research Services?

Many businesses turn to market research services to help them gain a deeper understanding of market trends and factors that contribute to business growth. These insights are then used to help businesses reach their marketing goals more efficiently, elevate their brand, and better understand their surrounding market. In addition to gaining market insights, companies can utilize this type of research to understand competitive trends, including what has and hasn’t been working.

When hired, research firms will usually provide custom markets reports consisting of qualitative and quantitative insights tailored to the company's particular industry. These reports may either be for internal use only or be a public, external-facing report.

Market research firms typically have a panel of consumers they can survey, interview, and collect other types of data from. Consumers are often compensated for participating in market research. They may either be paid directly by the market research firm or by the company that commissions the research.

Market Research Services Features

Most market research service providers offer:

  • Custom research services
  • Consumer panels
  • Multiple sampling methods
  • Qualitative research (interviews, focus groups)
  • Quantitative research (surveys, eye tracking)
  • Survey design and fielding
  • Research report writing
  • Research report distribution
  • Pre-written report purchasing
  • Multiple types of reports
    • Consumer reports
    • Market size reports
    • Market trends reports
    • Reports for different market geos

Market Research Services Comparison

Before deciding on which market research firm to work with, consider some of the following factors:

  • Communication. Make sure that the market research firm you end up hiring has a good communication track record. Since they will be acting as your research business partner, it’s important that your business be kept in the loop about important findings and report timeline changes. Research past customer experiences to ensure you will feel comfortable in the partnership.
  • Size of Business. Some market research services are better equipped to perform custom research for very large markets. Others are better suited to researching niche or emerging markets.

Pricing Information

Due to the unique nature and research needs of the business, pricing details are usually not publicly displayed. Contact the research firm directly to receive a customized quote. Most of the products will contain free trials of their services.

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Frequently Asked Questions

Why use market research services?

Market research services provide businesses with customized research that helps product insights about their specific market. This might include emerging trends, consumer preferences and opinions, or competitive intelligence and brand awareness. Depending on the research firm and the type of research being requested, these services may use qualitative or quantitative research methods (or a mixture of both).

What are the benefits of using market research services?

One large benefit of working with a market research firm is the ability to outsource research needs. This saves the business time and money that they would otherwise spend conducting research themselves. The insights the research produces can also help companies better understand their target market, how their market is changing, how they stack up against competitors, and their overall level of brand awareness in the market.

What are the best market research services products?

The top-rated market research service providers include:

How much do market research services cost?

In order to obtain pricing, contact the vendor for quotes customized to your business’s research needs. Prices may vary depending on the type of research needed, the scope of the research, the number of consumer participants, and potentially other research factors.