Market Research Services
Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee…
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis,…
Accenture provides services in strategy, consulting, digital, technology and operations. Accenture is a global company with expertise in many different industries and business functions.
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.
The Kantar Sales Performance Platform enables the automation of key commercial processes through end-to-end dedicated solutions. The solution includes Trade Promotion Management & Optimisation capabilities designed to increase revenues and margins through an integrated sales planning…
Kai Analytics will leverage natural language processing and machine learning techniques to quickly clean, parse, and categorize thousands upon thousands of comments/reviews into major themes.
Streetbees is a global intelligence platform that reveals how people behave, and why, by analyzing real-life moments collected from its worldwide users on an always-on basis.
Mintel is a market intelligence platform and provider of industry specific information and analysis.
SourceScrub is the a data service for firms looking to research, find and connect with privately held companies.
Recollective is a cloud-service provider focused on building software to enable agencies and businesses to engage in conversations, discover information and discern insights that drive better business decisions. Using Recollective's online qual tools, researchers can collect text,…
Go-to-market Research & Analytics tool based on the Value Proposition Design methodology, which automatically creates & evaluates a chat survey. It shows the user the highest needs of their target audience in order of importance and helps define the niche.Ready-to-use…
Vidooly is an online video analytics company based in India. Their software provides video publishers ranking, audience insights, brand safety score, audience overlap and a proprietary video engagement score of over 4.5 million video content creators across the world. Vidooly's big…
KPI6 is a Software as a Service solution suite that large brands, agencies, and media centers can use to understand consumers, identify their needs and define audiences.KPI6 analyzes a multitude of User Generated Content, owned media and earned media, coming from the main social…
InnovateMR is a sampling and ResTech company that delivers answers from business and consumer audiences . InnovateMR connects organizations with targeted audiences around the world and develops products to support informed, data-driven strategies, and identify growth opportunities.…
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements. Highlight’s mission is to help…
ZIK Analytics is an e-commerce software platform that offers a suite of tools to help eBay sellers find profitable items to sell and then sell their items fast by ranking them on the first page. Since 2016, the vendor states that ZIK Analytics has helped over 100,000 people grow…
PriceBeam's cloud-based solution aims to give users scientific and precise insights into what the prices of their products should be. PriceBeam brings value to:- Optimizing existing prices vs competition- Setting prices for new products- Setting prices in new markets- Understanding…
Emozo’s DIY Research & Feedback Collection platform uses behavioral and emotional insights to help clients drive the right decisions for digital content. Combined with consulting services and panels, Emozo helps clients go beyond traditional customer data analytics and delve…
System1, headquartered in Marina del Rey, California, combines technology & data science to operate a Responsive Acquisition Marketing Platform (RAMP).
Schlesinger Group headquartered in Iselin offers an enterprise insights platform created to capture rich, agile insights, QualBoard supports use cases from simple discussions to complex global projects.
The QualMeeting video insights platform from Schlesinger Group aims to combine the immediacy and visual cues of in-person research with the time and cost savings of digital research, providing greater access and real-time insights.
Methodify is a self-service market research platform, now from Schlesinger since the March 2022 acquisition.
YouGov is a global provider of analysis and data generated by over 17 million registered panelists in more than 59 markets. Their market research includes Multilevel Regression with Poststratification (MRP) for predictions at a granular level. They maximise the value of their data…
What are Market Research Services?
Many businesses turn to market research services to help them gain a deeper understanding of market trends and factors that contribute to business growth. These insights are then used to help businesses reach their marketing goals more efficiently, elevate their brand, and better understand their surrounding market. In addition to gaining market insights, companies can utilize this type of research to understand competitive trends, including what has and hasn’t been working.
When hired, research firms will usually provide custom markets reports consisting of qualitative and quantitative insights tailored to the company's particular industry. These reports may either be for internal use only or be a public, external-facing report.
Market research firms typically have a panel of consumers they can survey, interview, and collect other types of data from. Consumers are often compensated for participating in market research. They may either be paid directly by the market research firm or by the company that commissions the research.
Market Research Services Features
Most market research service providers offer:
- Custom research services
- Consumer panels
- Multiple sampling methods
- Qualitative research (interviews, focus groups)
- Quantitative research (surveys, eye tracking)
- Survey design and fielding
- Research report writing
- Research report distribution
- Pre-written report purchasing
- Multiple types of reports
- Consumer reports
- Market size reports
- Market trends reports
- Reports for different market geos
Market Research Services Comparison
Before deciding on which market research firm to work with, consider some of the following factors:
- Communication. Make sure that the market research firm you end up hiring has a good communication track record. Since they will be acting as your research business partner, it’s important that your business be kept in the loop about important findings and report timeline changes. Research past customer experiences to ensure you will feel comfortable in the partnership.
- Size of Business. Some market research services are better equipped to perform custom research for very large markets. Others are better suited to researching niche or emerging markets.
Due to the unique nature and research needs of the business, pricing details are usually not publicly displayed. Contact the research firm directly to receive a customized quote. Most of the products will contain free trials of their services.
Frequently Asked Questions
The top-rated market research service providers include: