Easy to use email platform
January 29, 2016

Easy to use email platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Reachmail

Reachmail is being used by the marketing department to deploy emails on behalf of our various clients/business units.

Pros

  • Creating and sending emails is easy and straightforward.
  • The reporting interface is intuitive.

Cons

  • It would be useful if there was an option to export email results (sends, opens, clicks, etc.) for all email sent within an account for a particular time period. Currently, reporting metrics can only be accessed by campaign/group and it makes it a very long a tedious process to analysis email performance across sends within a month, quarter or year.
  • Ease of use of reachmail allows for quick email deployment and revenue generation.
We use both reachmail and exact target for email deployment. Reachmail is easier to use for uploading lists and sending emails but exact target is better for reporting.
Colleagues of mine have found reachmail to be easier to set up and send emails than other systems like exact target.

ReachMail Feature Ratings

Email & Online Marketing
Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Reporting & Analytics
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

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