Item: ReachMail
Rating: 9
Author: Adam Weller

Overall Satisfaction with Reachmail

Use Cases and Deployment Scope

Our interactive marketing team at Aon Affinity uses ReachMail to deploy multi-wave email marketing campaigns to help generate business for our life and health insurance solutions. Our department is the sole user of ReachMail, as the rest of our organization uses ExactTarget. We utilize ReachMail to address our hundreds of thousands of recipients on a weekly basis and offer them a variety of insurance products. It's the fastest and cheapest way to keep in contact with these individuals.

Pros and Cons

Pros

The interface is very easy to use.
The report offers a wide variety of metrics, including mobile opens and percentages.
The organization and easy implementation of Suppression Lists is very helpful.
Fast, robust asset library.

Cons

There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
It would save a lot of time if we had the ability to upload multiple images or assets at once.
There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.

Return on Investment

Absolutely faster lead conversion.
Increased open and click-through rates, based on reporting and multi-variate testing.
Useful, immediate file hosting for same-day deployment and reference.
Ability to integrate tools like Google Tag Manager that results in stronger strategic planning and marketing efforts.

Alternatives Considered

ExactTarget

Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use multiple file formats for list uploads while Exact Target uses only .CSV files.

Other Software Used

Adobe Photoshop, Google Analytics, Google Tag Manager, Crazy Egg

Likelihood to Recommend

I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group.

ReachMail Feature Ratings

Comments

Please log in to join the conversation

"Once again into the Reach... "