Very good tool, with an attractive free plan for small business

Shortened URLs are a great marketing tool. I always use it to promote my content and events (webinars and training, mainly) since it is way easier for my potential clients to follow the link or save it for later. However, I run a small business and I am always searching for free tools since my volume does not justify a paid account. There are other free services around, but I like one particular feature from Rebrandly free account: the ability to change the link destination. This is useful, for instance, for recurring events so people will always be directed to the latest landing page. The only minor issue with Rebrandly is their shortened URL itself, "rebrand.ly/". I would prefer an even shorter URL. Other than that, I really like the platform.