These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
(1-19 of 19) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
Rebrandly is an easy way to create, share and manage branded links. The vendor offers companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing.With Rebrandly, users can create and share branded links directly…
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides…
Short.io (formerly Short.cm) is a custom domain URL shortener used to create, customize, and share short branded links. The vendor boasts advanced features like country/region/mobile targeting; set up UTM-tags, link expiration/cloaking; apply API for developers; free email and online…
GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action…
With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps users Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors, and power up posts on Instagram, taking followers where they need to be. Users can shorten URLs and run scripts to retarget one…
Foxly is a URL shortener service for brands, advertisers, marketers and for many more. It’s presented as a simple and easy to use link management system. Foxly aims to help brands increase their engagement with short urls. Foxly is designed to help users exceed growth goals on URL…
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword…
Geniuslink is a link shortening tool and also provides affiliate linking capabilities to app developers, music labels and Internet marketers with international audiences.
Users are aware of the links they're clicking, branded links will increase brand recognition, inspire trust and increase click-through rate. The solution aims to enable users to get to know audiences with detailed statistics and better understand the performance of links, while also…
BudURL is an enterprise link management system. Users can create custom domains and vanity URLs and manage links with intelligent routing by device, location, language, time of day, and date. The BudURL dashboard includes advanced and custom click analytics, tiered user roles, link…
Lnnkin is a URL shortening tool developed with a focus on user-safety. Its algorithms permanently ban malicious domains and links to keep users safe from unwanted activities. Lnnkin offers plans and features for companies of all sizes. It also offers a free plan to users with some…
Link or URL shortening tools are used to create shorter and easier-to-read URLs that redirect to a webpage. The shortened link is useful for social media networks where the number of characters is limited such as Twitter.
Link shortening tools also provide analytics and click tracking on the shortened links. Many social media management software products provide link shortening functionality natively and/or integrate with standalone link shortening tools.
Features common to URL shorteners are:
Easy to read real word links
Branded links and short domains
Embedding UTM parameters
URL builder
Link analytics and tracking
Deep linking
Campaign creation and performance metrics
Mobile optimization
Security and guaranteed link uptime
User matching to track visitors across platforms
API and social platform integrations
Before purchasing a URL shortener, consider the following key points:
Free vs. paid: There are several free URL shorteners available on the web that provide basic link shortening capabilities. However, these free tools typically lack features like being able to produce a branded link, link analytics and tracking, or social media platform integration. Paid tools, on the other hand, will likely have these features.
Budget: What does your budget look like? Will there be multiple people at your business using the URL shortening platform or just one user? Will you be generating more than 500 links per month and expect massive amounts of traffic to these links? The answer to each of these questions will impact how much a URL shortening platform will cost you.
Ease of use: How user-friendly is the URL shortener you’re considering purchasing? Are you able to easily navigate around the user interface and find the features you’re looking for? Are the link tracking and reporting metrics easy to view and understand? Many URL shortening tools offer a free version or free trial of their software. Taking advantage of a free version or trial is a great way to assess the overall user-friendliness of the product before making a purchase.
Popular URL shortening tools have free editions providing a limited number of links and custom domains. They also provide limited feature sets. Paid link management plans offer a larger volume of links and more custom domains. Paid plans are also more advanced and supply customer tracking and analytics. Enterprise-level plans support campaigns with A/B testing, marketing functionality (e.g. retargeting), and live support with onboarding and coaching.
