URL Shorteners
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Rebrandly is an easy way to create, share and manage branded links. The vendor offers companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing.
With Rebrandly, users can create and share branded links directly through the browser extension while surfing the Web. The vendor then stores it in their dashboard, where users can measure results using their best in class suite of tools. Users can register a new domain name directly with Rebrandly, choosing among more than 500 extensions- from .link to .pizza, and everything in between. The vendor then takes care of all the setup for the user, allowing them to start sharing branded links in just a few minutes. The vendor says with a branded link, companies and individuals increase their brand’s visibility because the brand name is embedded in the link - even when it’s being shared by others. Additionally, the vendor says they improve link trust, and in fact, branded links can help to increase the click-through r…
Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
Linkly is a tool designed to handle links and track their performance, with features for digital marketer, content creator, and business owners that help to enhance their online presence and drive results.
Key Features:
Custom Link Shortening: Linkly allows users to create short, branded links that are easier to share, memorable, and reflect a brand's identity. This removes the need f…
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Short.io (formerly Short.cm) is a custom domain URL shortener used to create, customize, and share short branded links. The vendor boasts advanced features like country/region/mobile targeting; set up UTM-tags, link expiration/cloaking; apply API for developers; free email and online…
CampaignTracker is a Link Management Platform that simplifies the tracking and optimization of marketing campaigns. It enables marketers to create an…
RocketLink, from the small Polish company of the same name, lets users add retargeting pixels to any link shared so anyone who clicks it can become part of a target audience on multiple platforms.
MyShorten is an online URL Shortener that turns long links into short ones.
URL Shortener's are helpful when a long link is difficult to remember. With MyShorten the user can shorten links with what vendor provides is a free to use shortener which has the ability to customize a given…
Lnnkin is a URL shortening tool developed with a focus on user-safety. Its algorithms permanently ban malicious domains and links to keep users safe from unwanted activities. Lnnkin offers plans and features for companies of all sizes. It also offers a free plan to users with some…
Users are aware of the links they're clicking, branded links will increase brand recognition, inspire trust and increase click-through rate. The solution aims to enable users to get to know audiences with detailed statistics and better understand the performance of links, while also…
BudURL is an enterprise link management system. Users can create custom domains and vanity URLs and manage links with intelligent routing by device, location, language, time of day, and date. The BudURL dashboard includes advanced and custom click analytics, tiered user roles, link…
UTM.io lets users build, share and sync UTMs with a team, displacing messy spreadsheets and aiming to improve good campaign data in marketing analytics. It is available for limited use with a perpetually free plan, and it is available on a Premium plan, billed annually, that features…
Switchy.io is a link engagement platform that enables users to shorten, customize and track links with A/B testing, retargeting pixels, etc.
With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps users Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors, and power up posts on Instagram, taking followers where they need to be. Users can shorten URLs and run scripts to retarget one…
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword…
GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action…
Learn More About URL Shorteners
What are URL Shorteners?
Link or URL shortening tools are used to create shorter and easier-to-read URLs that redirect to a webpage. The shortened link is useful for social media networks where the number of characters is limited such as Twitter.
Link shortening tools also provide analytics and click tracking on the shortened links. Many social media management software products provide link shortening functionality natively and/or integrate with standalone link shortening tools.
URL Shortener Features
Features common to URL shorteners are:
- Easy to read real word links
- Branded links and short domains
- Embedding UTM parameters
- URL builder
- Link analytics and tracking
- Deep linking
- Campaign creation and performance metrics
- Mobile optimization
- Security and guaranteed link uptime
- User matching to track visitors across platforms
- API and social platform integrations
URL Shorteners Comparison
Before purchasing a URL shortener, consider the following key points:
- Free vs. paid: There are several free URL shorteners available on the web that provide basic link shortening capabilities. However, these free tools typically lack features like being able to produce a branded link, link analytics and tracking, or social media platform integration. Paid tools, on the other hand, will likely have these features.
- Budget: What does your budget look like? Will there be multiple people at your business using the URL shortening platform or just one user? Will you be generating more than 500 links per month and expect massive amounts of traffic to these links? The answer to each of these questions will impact how much a URL shortening platform will cost you.
- Ease of use: How user-friendly is the URL shortener you’re considering purchasing? Are you able to easily navigate around the user interface and find the features you’re looking for? Are the link tracking and reporting metrics easy to view and understand? Many URL shortening tools offer a free version or free trial of their software. Taking advantage of a free version or trial is a great way to assess the overall user-friendliness of the product before making a purchase.
Pricing Information
Popular URL shortening tools have free editions providing a limited number of links and custom domains. They also provide limited feature sets. Paid link management plans offer a larger volume of links and more custom domains. Paid plans are also more advanced and supply customer tracking and analytics. Enterprise-level plans support campaigns with A/B testing, marketing functionality (e.g. retargeting), and live support with onboarding and coaching.