URL Shorteners Overview
What are URL Shorteners?
Link or URL shortening tools are used to create shorter and easier-to-read URLs that redirect to a webpage. The shortened link is useful for social media networks where the number of characters is limited such as Twitter.
Link shortening tools also provide analytics and click tracking on the shortened links. Many social media management software products provide link shortening functionality natively and/or integrate with standalone link shortening tools.
URL Shortener Features & Capabilities
Features common to URL shorteners are:
Easy to read real word links
Branded links and short domains
Link analytics and tracking
Campaign creation and performance metrics
Security and guaranteed link uptime
User matching to track visitors across platforms
API and social platform integrations
Popular URL shortening tools have free editions providing a limited number of links and custom domains. They also provide limited feature sets. Paid link management plans offer a larger volume of links and more custom domains. Paid plans are also more advanced and supply customer tracking and analytics. Enterprise level plans support campaigns with A/B testing, marketing functionality (e.g. retargeting), and live support with onboarding and coaching.