URL Shorteners

Best URL Shorteners include:

Rebrandly and Bitly.

URL Shorteners Overview

Link or URL shortening tools are used to create shorter and easier-to-read URLs that redirect to a webpage. The shortened link is useful for social media networks where the number of characters is limited such as Twitter.


Link shortening tools also provide analytics and click tracking on the shortened links. Many social media management software products provide link shortening functionality natively and/or integrate with standalone link shortening tools.

URL Shorteners Products

(1-14 of 14) Sorted by Most Reviews

Rebrandly
3 ratings
34 reviews
Top Rated
Rebrandly is an easy way to create, share and manage branded links. The vendor offers companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing.With Rebrandly, users can create and share branded links directly through the brows…
Bitly
43 ratings
27 reviews
Top Rated
Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
Branch
10 ratings
11 reviews
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform ma…
gShift
1 rating
1 review
gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across mult…
BudURL
BudURL is an enterprise link management system. Users can create custom domains and vanity URLs and manage links with intelligent routing by device, location, language, time of day, and date. The BudURL dashboard includes advanced and custom click analytics, tiered user roles, link shortening, link …
GetSocial
GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action buttons (Faceboo…
Short.cm
Short.cm is a custom domain URL shortener used to create, customize, and share short branded links. The vendor boasts advanced features like country/region/mobile targeting; set up UTM-tags, link expiration/cloaking; apply API for developers; free email and online support. Users can manage short lin…
MyShorten
MyShorten is an online URL Shortener that turns long links into short ones. URL Shortener's are helpful when a long link is difficult to remember. With MyShorten the user can shorten links with what vendor provides is a free to use shortener which has the ability to customize a given URL. MyShorten…
adf.ly
adf.ly (or AdFly) is a paid url shortener that enables users to get paid for visitors to shortened links.
TinyURL
TinyURL is a link shortening service.
T2M URL Shortener
T2M is a URL shortener built by Zesle Software in Calgary.
BL.INK
BL.INK is a link management and URL shortening service that creates an environment to manage every touch, monitor for accuracy, and provides analytical insights to measure value and performance.
Lnnkin
Lnnkin is a URL shortening tool developed with a focus on user-safety. Its algorithms permanently ban malicious domains and links to keep users safe from unwanted activities. Lnnkin offers plans and features for companies of all sizes. It also offers a free plan to users with some limited features.
Geniuslink
Geniuslink is a link shortening tool and also provides affiliate linking capabilities to app developers, music labels and Internet marketers with international audiences.

Learn More About URL Shorteners

What are URL Shorteners?

Link or URL shortening tools are used to create shorter and easier-to-read URLs that redirect to a webpage. The shortened link is useful for social media networks where the number of characters is limited such as Twitter.


Link shortening tools also provide analytics and click tracking on the shortened links. Many social media management software products provide link shortening functionality natively and/or integrate with standalone link shortening tools.

URL Shortener Features & Capabilities

Features common to URL shorteners are:

  • Easy to read real word links

  • Branded links and short domains

  • Link analytics and tracking

  • Deep linking

  • Campaign creation and performance metrics

  • Mobile optimization

  • Security and guaranteed link uptime

  • User matching to track visitors across platforms

  • API and social platform integrations

Pricing Information

Popular URL shortening tools have free editions providing a limited number of links and custom domains. They also provide limited feature sets. Paid link management plans offer a larger volume of links and more custom domains. Paid plans are also more advanced and supply customer tracking and analytics. Enterprise level plans support campaigns with A/B testing, marketing functionality (e.g. retargeting), and live support with onboarding and coaching.