Item: AdRoll ABM
Rating: 10
Author: Taylor Hicks

Overall Satisfaction with RollWorks

Use Cases and Deployment Scope

I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.

Pros and Cons

Pros

Contact/domain retargeting.
Web retargeting.
Social targeting.

Cons

Conversion tracking.

Return on Investment

Greater brand awareness.
Increased site traffic.
Increased site conversions.

Support Rating

The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.

Key Insights

Do you think AdRoll ABM delivers good value for the price?

Yes

Are you happy with AdRoll ABM's feature set?

Yes

Did AdRoll ABM live up to sales and marketing promises?

Yes

Did implementation of AdRoll ABM go as expected?

Yes

Would you buy AdRoll ABM again?

Yes

Other Software Used

Buffer, Elementor, WordPress

Likelihood to Recommend

RollWorks is fantastic for businesses whose websites are the engine that drive their business. Got lots of great content you can redirect your leads to? Then a RollWorks campaign will do that perfectly. If your site isn't the engine that drives your business, or if you don't have a target lead the list with email addresses/domains, then RollWorks may not be the best product for you.

Comments

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Simple, intuitive retargeting software.