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Using Artificial Intelligence for More Accurate Sales Forecasting and Sales Coaching
December 20, 2017

Using Artificial Intelligence for More Accurate Sales Forecasting and Sales Coaching

Nelson Greenwood | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SalesDirector.ai

It is used by primarily by the sales organization. But other department heads such as the CFO and CEO have access to it. It helps us to have a much better understanding of each deal in our opportunity funnel. The insights into each deal help me quickly see if this deal is placed in the correct stage of the sales funnel and/or if the appropriate action is occurring between the sales rep and the prospect.
  • I can easily see if there is communication occurring between the sales rep and the appropriate contacts at the prospect company. I can quickly see if the communication stream is a mutual back and forth conversation or if it is mostly a one-way stream from the rep to the prospect. If it is mostly a one-way conversation, this tells me something isn't right about this opportunity.
  • The system looks at this communication and using AI, it highlights if it interprets any negative sentiment from the prospect allowing the rep or the sales manager to dig deeper into the opportunity and see if they can discover the reason for this negative response and correct it if possible.
  • The software "learns" from previous successful deals we have closed and uses this information to alert us if a deal has been in a particular sales stage for longer than similar deals. And it learns who is the business decision maker or technical decision maker is for previously closed deals and points it out to the rep that they should make contact with this same position in the target company.
  • The software coaches sales reps on actions that should be taken, based on our sales process, at each stage of the sales cycle. And it does so without feeling like its looking over your shoulder, by recommending the rep send a "confirmation of needs" email once the deal is moved into the 30% stage.
  • I don't have enough experience with this or other sales forecasting, sales coaching tools to recommend changes. The interface isn't perhaps the prettiest I have seen, but it gives the user the information in an easy to understand form. And most sales reps hate any new system, and all of ours seemed to be able to use the software and get information about their deals from the software quickly after they started using it.
  • Positive. We have better insights into our deals. We can see when deals are getting bogged down, or when a deal may not close, even before the sales rep recognizes this.
  • It makes it much easier to accurately call your monthly and quarterly forecasts.
  • Our sales managers use it for their weekly one-on-one meetings with their rep and virtually no additional work is required of the rep or manager.
I have looked at a few other products that are somewhat similar to SalesDirector, but I haven't used any.
Any sales director that needs better insight into the strength of the opportunities in the sales pipeline can use the program. And no additional information needs to be entered into SalesDirector. The reps can do what they normally do and SalesDirector will start collecting information from CRM, emails, calendar and call logs to start building an overview of the deal and its likelihood to close in the time frame selected by the rep. Any sales leader that wants to make better sales forecasts or wants to coach their reps to be more effective and successful will benefit from the program.