Unify your data in one place
Updated May 09, 2025

Unify your data in one place

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Data Cloud

we use Salesforce Data Cloud in a marketing way it helps us ingest data from different sources and turn it into different segments, which is a lot cleaner and ensure data cleanliness? It is a key part of marketing operations process for us and we have been using it for about five years and have been continuing with the same used case

Pros

  • Ingest data from various sources
  • Reporting an Analysis

Cons

  • Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
  • Can be expensive, but so are other providers
  • it has allowed us to ensure data is all clean and marketable so we don’t waste any random spaces
it is easy to use after you get the hang of it. If you have an internal team of developers you will be able to maximise the usage a lot better. I would recommend it to people who need to organise data in a more unified way but I can’t speak to it from an infrastructure perspective as I’m not from the infrastructure team
They are quite similar but it was a decision made amongst other stakeholders as well so I can’t justify the reason from my own department but as I understand salesforce allows better integration and since our CRM is already on salesforce it makes sense for us to unify at all.

Do you think Salesforce Data 360 delivers good value for the price?

Yes

Are you happy with Salesforce Data 360's feature set?

Yes

Did Salesforce Data 360 live up to sales and marketing promises?

Yes

Did implementation of Salesforce Data 360 go as expected?

Yes

Would you buy Salesforce Data 360 again?

Yes

For example we have a lot of different data sources from group companies sister companies board data sources in order to ensure all the data is correct and clean. We need to unify them with the tool and this allows us to do that

Salesforce Data 360 Feature Ratings

4.5
Connect to traditional data sources
4
Connecto to Big Data and NoSQL
5
4.0
Simple transformations
4
Complex transformations
4
6.2
Data model creation
5
Metadata management
9
Business rules and workflow
4
Collaboration
6
Testing and debugging
7
5.0
Integration with data quality tools
5
Integration with MDM tools
5

Using Salesforce Data Cloud

150 - Sales - SDRs, BDMs, sales trainers
Marketing - all departments within, from paid media to automation to social media to CMOs
Client services - customer success, onboarding team, trainers, activation teams, engagement teams etc
Finance teams from all levels to look at where the pipeline is

Everyone uses Salesforce in the organisation
20 - We have a full salesforce team to support with salesforce admins and analysts which can support on all requirements, they pull together various reporting and analysis plus grabbing data lists and organisation. They support all departments within the business from finance to marketing to sales and sales enablement.
  • Data cleanliness
  • Analystics & reporting
  • None

Comments

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