Salesforce Marketing Cloud - A piece of cake!
March 04, 2024

Salesforce Marketing Cloud - A piece of cake!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud

To create journeys, set up mailers, integrate the modals & push notifications for all our CRM related marketing content. These are done with the help of the different segmentations & preferences based on our customer data. The two main tabs being used by our CRM team is the "Content creation" and "Journeys Building". Aside from this we also used this platform for various other features, such as monitoring our tiered promotions for our VIP customers.

Pros

  • The building of the entire customer journey
  • The segmentations based on customer preferences
  • Creation of marketing mailers, push notification & other content.

Cons

  • It could be a bit more user friendly
  • The switching between different tabs, sometimes lags the system causing us to have to reload the entire application
  • The content sometimes didn't save correctly, even after it was correctly edited and renamed.
  • We witnessed an increase in the number of customers engaging with the campaigns being sent to them
  • Our Leaderboard results and customer wagering was improved
  • We were able to reach out to our VIP customers in time, with the help of the data collected while monitoring customer activity.
According to my personal opinion, it was a significant help to create journeys, set up mailers, integrate the modals and push notifications for all our CRM related marketing content that needed to be sent out on a daily basis for various campaigns we used to run for increasing the customer engagement. The reporting/monitoring of these campaigns were extremely easy for these with the help of Real-time data that was recorded in Salesforce Marketing Cloud.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

As previously mentioned, I personally find Salesforce Marketing Cloud to be very well equipped with all the resources that we need to use as part of the CRM team. The fact that it offers all these features under one application if commendable. Once you create the mailer content, it was a piece of cake to build the journey based on your preference & select the target audience. Once that was done, it was just a case of duplicating the scenario/journeys and customizing it according to your set targets.

Salesforce Marketing Cloud Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated
Third-party software integrations
10

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