Item: Salesforce Agentforce Marketing
Rating: 8
Author: Connor Goodman

Overall Satisfaction with Salesforce Marketing Cloud

Use Cases and Deployment Scope

Marketing communications on multiple channels as well as creating journeys for funnels. The main use is email marketing but we are continuing to leverage the platform tools to create multi channel programs for our products and solutions. Marketing insights are gained via Einstein and the suite of AI capabilities on our contacts and our content.

Pros and Cons

Pros

Email marketing
Journey creation
Reporting

Cons

Data extension creation
Simplify audience building
Dynamic lists

Return on Investment

Saves time
Saves money
Provides decent insight

Scalability

Anything we try to do requires plug ins or additional subscriptions or third parties. It shouldn’t be so difficult.

Alternatives Considered

HubSpot Marketing Hub

Hubspot is more user friendly, more intuitive, and has functionality built in from the start that allows you to get things off the ground faster than SFMC. I use SFMC because that is the current platform at my employer.

Key Insights

Do you think Salesforce Agentforce Marketing delivers good value for the price?

Yes

Are you happy with Salesforce Agentforce Marketing's feature set?

Did Salesforce Agentforce Marketing live up to sales and marketing promises?

Did implementation of Salesforce Agentforce Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Agentforce Marketing again?

Other Software Used

monday.com, Domo

Likelihood to Recommend

It’s not very user friendly and requires support from multiple teams to pull things together. Often coding and scripting are needed to do things one might assume is already built in or that the platform is capable of. Seems like there are many opportunities for growth or improvement in order to make this a ten.

Agentforce Marketing Feature Ratings

Comments

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Powerful but Lacking in Multiple Ways