Powerful but Lacking in Multiple Ways
March 06, 2024
Powerful but Lacking in Multiple Ways
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud
Marketing communications on multiple channels as well as creating journeys for funnels. The main use is email marketing but we are continuing to leverage the platform tools to create multi channel programs for our products and solutions. Marketing insights are gained via Einstein and the suite of AI capabilities on our contacts and our content.
- Email marketing
- Journey creation
- Reporting
- Data extension creation
- Simplify audience building
- Dynamic lists
- Saves time
- Saves money
- Provides decent insight
Better planning and implementation of automated tactics within our marketing programs. Speed to market has increased.
Hubspot is more user friendly, more intuitive, and has functionality built in from the start that allows you to get things off the ground faster than SFMC. I use SFMC because that is the current platform at my employer.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
No
Did Salesforce Marketing Cloud live up to sales and marketing promises?
No
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
No