Scalable and Robust
March 01, 2024
Scalable and Robust
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud
My client uses Salesforce Marketing Cloud. We use it mainly for email campaigns and tracking customer engagement. It's been a game-changer in how we personalize content for our audiences and has taken the guesswork out of which strategies are actually working. The real win has been in breaking down customer data silos, giving us a clearer picture of our marketing impact. It's a hefty tool with a lot to offer, and while it took a bit to get the hang of it, it's become invaluable for my client.
- Personalization
- Customer journey mapping (b2c)
- Integrated analytics
- Learning curve (takes forever to get comfortable with, especially for a contractor/freelancer like myself)
- Addons drive up the cost, making it harder to ask the client to add certain integrations or uses
- Better email conversion rates
- More repetitive customer
- More time to dedicate for manual marketing tasks
Salesforce Marketing Cloud has transformed our campaign performance by enabling precise audience segmentation and personalized messaging, driven by AI and integrated CRM data. This has led to higher engagement and conversion rates, as we can now tailor our communications more effectively and make data-driven adjustments in real time. The insights and customer journey tracking it provides have been crucial to our growth.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes