Powerful Yet Complex Tool for Comprehensive Marketing
July 24, 2024

Powerful Yet Complex Tool for Comprehensive Marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization
  • Marketing Cloud Engagement

Overall Satisfaction with Salesforce Marketing Cloud

My organization uses Salesforce Marketing Cloud as our marketing automation tool. We upgraded from Pardot in 2023 for a more robust system that has advanced integration capabilities with Salesforce (our CRM) and also offers other elements such as personalization to help enhance our communication and demand generation strategy. We also host some landing pages within Salesforce Marketing Cloud, but tend to keep those for limited branding or no index purposes.

Pros

  • Website personalization
  • Multi channel campaigns
  • automation and efficiency
  • data management

Cons

  • Ease of use - pretty complex to understand and not always intuitive
  • Overly complex journey builder
  • Better personalization across channels
  • Efficient A/B testing
The product is very robust and will scale with our ongoing needs, it is just a bit complicated to navigate and not very user friendly. Have had to go through a lot of documentation to understand basic use cases around journey set-up and lead scoring (no native lead scoring).
I used Marketo for years and found it to be robust yet also fairly intuitive to navigate. When I joined my current role, they had just implemented Salesforce Marketing Cloud. I was initially not a fan, but since using the tool and navigating some complexities, I see the true capability and benefit of this robust tool.

Do you think Salesforce Agentforce Marketing delivers good value for the price?

Yes

Are you happy with Salesforce Agentforce Marketing's feature set?

Yes

Did Salesforce Agentforce Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Agentforce Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Agentforce Marketing again?

Yes

Adobe Marketo Engage, Pardot LeadDeck (discontinued), HubSpot Marketing Hub
Salesforce Marketing Cloud is great for creating personalized marketing campaigns across multiple channels and using data for insights. It fits our needs for customer engagement and automation. However, I find it a bit complex and expensive, so it might not be ideal for smaller companies or those needing a simpler tool. As a former Marketo & Pardot user, there is a big learning curve for this tool.

Agentforce Marketing Feature Ratings

7.2
WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
9
Landing pages
7
A/B testing
9
Mobile optimization
7
Email deliverability reporting
6
List management
6
Triggered drip sequences
4
5.7
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.0
Dashboards
Not Rated
Standard reports
4
Custom reports
4
6.8
API
5
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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