Expensive but powerful CRM product.
February 29, 2024
Expensive but powerful CRM product.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Cloud Personalization
- Marketing Cloud Engagement
- Marketing Cloud Intelligence
- Customer Data Platform
- Marketing Cloud Account Engagement
- Data Cloud for Marketing
Overall Satisfaction with Salesforce Marketing Cloud
We use Salesforce Marketing Cloud as part of our CRM solution. We use it to write marketing automation scenarios to automatize and optimize sending emails, messages, etc., to customers. This alleviates the need to execute that process manually and provides much better performance/ROI over time.
- Write scenarios for send emails/messages.
- Integration with Salesforce Service Cloud.
- The audience builder tool facilitates the creation of marketing segments.
- Most documentation is in English (almost no Japanese documentation).
- License cost pricey compared to similar products.
- Need to be used in conjunction with other Salesforce products to be really efficient.
- Atomizing the email sending process alleviates labor cost.
- Efficient targeting improved account engagement.
- Increased the overall ROI of CRM activities.
AI has become critical in improving campaign efficiency and ROI. Salesforce AI (Einstein) is very efficient in that way, and we hope it keeps improving over time.
Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com integration. HubSpot is great for small-scale scenarios, though.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes