Item: SALESmanago
Rating: 8
Author: Filip Kaliński

Use Cases and Deployment Scope

SALESmanago helps me with creating Marketing Automation scenarios and strategies in both on-site and off-site campaigns. From webpush and email campaigns, through cart rescue-like flows up to fullfledged personalization systems. In online-pharmacy/e-commerce business this can be quite difficult from legal standpoint, however, SALESmanago proved to be great partner and advisor.

Pros and Cons

Recommendation engine
Hub incredibly easy to use
Data administration

Lack of access to contacts defined only by cookie
Tag grouping system
Date filter in email and webpush dashboards

Return on Investment

Rise in overall sales
Rise in user base
Improvement in users on-site behavior analysis

Key Insights

Do you think SALESmanago delivers good value for the price?

Yes

Are you happy with SALESmanago's feature set?

Yes

Did SALESmanago live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SALESmanago go as expected?

I wasn't involved with the implementation phase

Would you buy SALESmanago again?

Yes

Likelihood to Recommend

Plus: The system is relatively easy to use, this is, of course, a subjective matter, but I don't
think I've ever felt like SALESmanago caused me any difficulty in day-to-day
use. Its responsiveness and personalization capabilities proved to be quite helpful. Another
plus for me is the help from our account manager. Whenever I need something to be
programmed in our system, support is fast and reliable.
Room for improvements: Lack of
access to contacts defined only by cookie. This would greatly impact and
improve my work regarding onsite campaigns and building a client base.
New tag
grouping system would be nice. For now, trying to analyze what tags are on
contacts card has proven to be more than difficult. It's like huge mass of all
kinds of tags. Unreadable frankly speaking.
New filter
in email and webpush dashboards. Sometimes I would like to check OP or CTR of a
specific month or week and I simply can't do that. All I can do is use
predefined options, but it's simply not enough.

It's good but could be better

Overall Satisfaction with SALESmanago CDP & Marketing Automation