Item: SAP Business Network
Rating: 7
Author: Sasha Tejada

Overall Satisfaction with SAP Business Network

Use Cases and Deployment Scope

SAP Business Network has proven most effective when there are influencer campaigns during product releases. However, I realized it was inefficient during the most active time of the day as the response rates slowed. Despite that, it was exceptionally effective in standard operation tests and made influencer contact intuitive and productive.

Pros and Cons

Pros

The clients can link with different systems and data sources, making the functioning of various processes more accessible and more efficient.
The audience can interact with high-performance and meaningful analytics that reveal all the critical indicators of influencers and campaigns based on the data/information approach.
It includes a marketplace for brands, which makes the search process easier to find companies to partner with.

Cons

It takes new users some time to go through the interface, especially if they have not dealt with similar software before.
It may still appear that customization options are somewhat restricted compared with other websites.
In addition, small businesses or start-ups could face higher subscription costs and, in full force, limit themselves to the quality of the social network.

Return on Investment

On social media, more engagement, which is a direct contribution to brand recognition, has been achieved through working with appropriate influential personalities.
I believe that implementation of the software has improved relations between our marketing team and influencers because everyone is on the same page in terms of campaigns.
Heralding from the ability to manage all our campaigns in one place has helped to reduce the time and effort needed to market, hence keeping us more strategic.

Collaboration with Trading Partners

We have made considerable, significant progress in trading partner cooperation using SAP Business Network.

Supply Chain Risk Mitigation

Indeed, through SAP Business Network, we have reacted much faster to supply chain disruptions. By getting updated data from our trading partners, daily updates, and their inventory and logistics in a real-time manner, we will be able to solve the glitches before they become unmanageable, as it supports the continuity of our marketing schedules and the supply chain.

Transparency and Visibility

This visibility has been excellent through the use of the SAP Business Network. This has resulted in better planning processes, thereby improving our overall marketing strategy and the processes involved in such a strategy.

Usability

Introducing SAP Business Network capabilities, we will be able to collaborate with influencers and easily achieve their social media marketing goals.

Alternatives Considered

SAP Ariba

In a few words, the interface at SAP Business Network has been generally helpful to me. This interface is simple, and I found it easier to coordinate many actions on a single site. The analytics features are the most beneficial, and it is easy to tell whether a campaign is effective.

Key Insights

Do you think SAP Business Network delivers good value for the price?

Yes

Are you happy with SAP Business Network's feature set?

Yes

Did SAP Business Network live up to sales and marketing promises?

Yes

Did implementation of SAP Business Network go as expected?

Yes

Would you buy SAP Business Network again?

Yes

Other Software Used

IBM Video Streaming, Webex Campaign, Webex Calling

Likelihood to Recommend

I have also worked with social media management tools like Hootsuite and Buffer. Although these tools are best for scheduling and cross-platform sharing, SAP Business Network is far more effective in handling influencer marketing and teamwork. The opportunity to participate in a closed platform for influencers and collect analytical data made SAP Business Network more suitable for our needs.

Comments

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Integration of several applications and tools on the platform.