Item: Similarweb
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We've found Similarweb PRO to be invaluable when getting a holistic picture of marketing spend and activity. Without views of the market and key competitors, you're sailing blind - it gives that vital context required when setting marketing spend, specifically for paid search.
We've found the shared dashboards particularly valuable when sharing insights.

Pros and Cons

Allows comparisons to competitors
Gives intuitive visualisations
Allows customisation

Clarity on what locations are included
Merged views - several markets combined

Most Important Features

Keyword analysis
Share of traffic by keyword

Return on Investment

Positive impact in reducing spend on search in markets where less is required
Being more efficient with spend on keywords

Key Insights

Do you think Similarweb delivers good value for the price?

Not sure

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

Likelihood to Recommend

Setting and understanding marketing budgets, with the context of your own activity over recent time periods, and when compared to key competitors. With such a global business, it allows us to have a view of different markets, which would be very difficult to pull in separately.

Really useful tool with a wide variety of uses

Overall Satisfaction with Similarweb PRO