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What is Similarweb?

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

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Recent Reviews

TrustRadius Insights

SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases …
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Similarweb Pro

9 out of 10
June 30, 2023
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix …
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Popular Features

View all 13 features
  • Competitive analysis (10)
  • Competitor Research (12)
  • Keyword analysis (11)
  • SERP ranking tracking (8)

Reviewer Pros & Cons

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per month


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Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SimilarWeb Pro - Introduction à l'abonnement Pro

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Core features related to search engine optimization

Avg 7.3

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 8.0

Financial Research

The most important features for the effectiveness of a financial research platform

Avg 5.4

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Avg 6.9
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Product Details

What is Similarweb?

The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.

The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.

To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.

Similarweb Competitors

Similarweb Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Semrush, Ahrefs, and BrightEdge are common alternatives for Similarweb.

Reviewers rate Competitive analysis highest, with a score of 8.1.

The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 116)
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Score 10 out of 10
Vetted Review
Verified User
We are using the Similarweb data in pitching a new client. Similarweb data gives us the insights and the problems statement of the brand which can help us to drive the strategy of the brand and pitch by highlighting the problem statement and how we are solving their problems.Apart from this we are using the Similarweb for our current client to do the competition analysis:1. It provides current presence of brand with comparison of the other brand.2. Channel wise data help us in in which part our client is underperforming and competitors are ahead from us.3. Concrete segment wise data. 4. How much competitors are spending in Search and Display 5. What are the creatives and ad copies competitors are using?
  • Take Advantage of Real Traffic Insights.
  • Uncover Top Keyword Trends
  • Content Gap Analysis
  • Market Share
  • Unique Visitors
  • The biggest disadvantage of Similarweb Pro is the limited amount of data it can show. It only shows the basic information about a website such as how many pages it has, how many visitors it receives, how many emails it sends, and how many ad views it has. This can be a limiting factor if you want to do advanced
  • Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark.
  • The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
Overall, our experience has been great. The tool allows us to learn this about our businesses that we would have to commit lots of time and money into learning ourselves if we were without this tool. Helps you find out for what keywords are your competitors ranking and analyze their content strategy.2. Advanced reporting helps you gain better insights for your platform and your competitors.3. Also, helps you understand customer behavior.
Score 10 out of 10
Vetted Review
Verified User
Similarweb has proven to be an invaluable asset for our organization, particularly in the realm of sports analytics and market research. The scope of our use case encompasses a wide range of functionalities within the platform, all of which have been instrumental in addressing critical business problems. It's a powerful asset that empowers us to navigate the complex landscape of sports analytics and market research. By using Similarweb, we can benchmark teams and players, fine-tune our digital strategies, and make data-driven decisions that positively impact our organization's success. The platform's wide array of features, from web traffic analytics to audience demographics, ensures that we stay ahead of the curve in a dynamic and competitive industry.
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
  • Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.
Similarweb proves highly effective for precise audience targeting within specific industries or regions. By leveraging its capabilities, we can meticulously target specific audiences, maximizing our reach and avoiding the inefficiencies associated with broad market strategies.
Chyan Phang | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
SimilarWeb is broadly applied across functions and use cases - from strategy development and M&A at corporate HQ to business intelligence, market/competitive analysis, and marketing strategy/channel management at country-level functional departments - marketing/digital growth, product development and market research.
  • Monitor the market and discover emerging trends and opportunities e.g. consumer adoption of digital banks and BNPL in Southeast Asia
  • Provide market intelligence to drive corporate, marketing and product strategy as well as address investment/M&A opportunities
  • Identify and track competitors' marketing channels and strategies
  • Getting a little too expensive while feature options/inclusions could be clearer
  • Mobile experience on phones is unacceptable and needs immediate remediation
It should be noted that SimilarWeb is a marketing intelligence tool and is excellent for market and competitor monitoring/analysis and strategy formulation.It does not cater for deep channel optimisation/management e.g. site audits and keyword portfolio management and performance tracking for SEO.
Score 6 out of 10
Vetted Review
Verified User
We're using Similarweb to evaluate the size and category of potential affiliate partners. It offers good information which we need to decide if we would like to onboard the partner websites. It also helps exploring new potential partners in different geography and categories.
  • Provide monthly visits per website
  • Provide top ranking websites in each geo
  • Provide similar website information as potential partnership opportunities
  • Restricted to only 1 country for our membership
  • Not up-to-date creative library from advertisers
  • Limited weekly usage
Great to use when trying to investigate how does the traffic come from for the website, how much visit it has, the ranking and some background data of the traffic.
Kyle Brennan | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I've been a digital media professional for over a decade, and Similarweb has been an absolute game-changer for me and my team. It's not just a tool; it's our secret weapon for staying ahead in the online media industry.
  • Competitor analysis. We can easily spy on our rivals and understand where their traffic is coming from, which keywords are driving their organic search traffic, and even get a glimpse of their advertising strategies. This information is pure gold, allowing us to fine-tune our own strategies and steal some of their thunder.
  • Audience analysis. We need to know who our target audience is, where they hang out online, and what content they engage with the most. Similarweb's audience insights give us a comprehensive view of our audience's online behavior, helping us tailor our content and marketing efforts to reach them more effectively.
  • Accuracy of Data: Similarweb's data is quite reliable, but it's not always 100% accurate. There can be discrepancies in traffic estimations and keyword rankings. Improving the accuracy of these metrics would be beneficial, especially for businesses that heavily rely on precise data for decision-making.
  • Mobile App Data: Mobile apps play a significant role in online media, and having more comprehensive data on app traffic and usage would be a valuable addition. Currently, Similarweb focuses primarily on websites, and expanding its capabilities in the mobile app space would make it even more relevant.
  • Enhanced Demographic Data: While Similarweb offers audience insights, more granular demographic data would be helpful. Understanding the age, gender, and interests of website visitors with greater accuracy would assist marketers in crafting more targeted campaigns.
  • Real-Time Data: Similarweb provides historical data and trends, but real-time data is limited. In today's fast-paced digital landscape, having access to up-to-the-minute information is critical for making quick decisions and responding to changes in the market. Adding real-time data would be a major improvement.
  • Integration with Other Tools: Many digital media professionals use a variety of tools for analytics, marketing, and advertising. Enhancing Similarweb's integration capabilities with other popular tools and platforms would streamline workflows and make it easier to incorporate Similarweb data into existing processes.
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Score 8 out of 10
Vetted Review
Verified User
We've found Similarweb PRO to be invaluable when getting a holistic picture of marketing spend and activity. Without views of the market and key competitors, you're sailing blind - it gives that vital context required when setting marketing spend, specifically for paid search.
We've found the shared dashboards particularly valuable when sharing insights.
  • Allows comparisons to competitors
  • Gives intuitive visualisations
  • Allows customisation
  • Clarity on what locations are included
  • Merged views - several markets combined
Setting and understanding marketing budgets, with the context of your own activity over recent time periods, and when compared to key competitors. With such a global business, it allows us to have a view of different markets, which would be very difficult to pull in separately.
September 25, 2023

Similarweb PRO Review

Alka Bakalia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Used Similarweb PRO to get detailed insights into competitor traffic data and year-on-year analysis on the website and app. It also gave us insights into the creative communication used.
  • Details into keywords for traffic sources
  • Details into creative communication
  • Details into spends
  • App users from different sources
  • Communication/creatives used on app
  • In-app events' optimization
Most well-suited for website analysis.
Score 9 out of 10
Vetted Review
Verified User
We wanted to understand our audience better- like the websites they visit, affinity they have so that we can use this in paid marketing campaigns- Similarweb pro helped lot in this regard
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
  • User Behavior Understanding
  • Technologies websites uses
  • Split the traffic of websites into paid, non paid and segments within that
  • Mobile specific data
  • Similarweb could integrate with ad platforms and help with how data can be used in targeting
  • Integration with Google sheets- to automate api much effectively
Where similarweb is suitable-
- Understand audience behaviour
- Competitor website analysis

Where similarweb is not applicable
- Analyzing website users by specific segments like say company name (which tools like factors, 6 sense could do)
- When more than simple data is required- similarweb doesn't provide the actions with the data

Score 10 out of 10
Vetted Review
Verified User
I use similarweb in order to prospect new sellers VS the revenue data and interactions of their customers on their web pages, Problem that we identified at the beginning is how to find a data of visits, since at the moment of prospecting clients I must be organized and prospect what is useful for the company with SimilarWeb this scope is successfully achieved.
  • real data
  • data easy to understand
  • comparative data between sellers
  • Recomendation tips for search in the web
  • Data of processing methods in the ecomerce web
  • Visual in the front maybe is confussing when we need to choose the country that we need to search
Similar Web Pro is Well Suited in the scenarios like: prospecting and qualifying leads (this help us to looking real leads), also in our search we can look a Real Data for example de visits on the Web page and the analytics are awesome, this numbers helps so much to the team because we like to improve the leads using strategics
Zach Shah | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Similareweb Pro for keyword research, market research, competitor insights and for media planning and buying.<br>Similarweb helps address the problem of market research in unknown markets and is indispensable for competitor insights.
  • Competitor insights
  • Keyword research
  • market research
  • Option between simplified dashboard views and complex ones
  • monthly newsletters
  • training courses
It has been very well suited for when pitching for new business, especially on industries with lots of competitors.

It has room for improvement in SEO rankings, as sometimes they do not appear consistent.
Score 10 out of 10
Vetted Review
Verified User
Similarweb PRO has transformed our lead generation efforts by providing unparalleled data analytics and competitor insights. Its intuitive interface allowed us to uncover new business opportunities globally. By analyzing competitor traffic sources we optimized hunting efforts and achieved higher conversion rates. Identifying key influencers and popular websites facilitated valuable partnerships and collaborations. Overall, Similarweb PRO has become an indispensable asset, empowering us to make informed decisions, expand our international presence, and secure sustainable growth in a fiercely competitive market.
  • Intuitive user interface
  • Export functions
  • Use of (custom) dashboards
  • Not a big fan of the payment model where you pay per country
  • Would love to see more frequent updates in traffic data...weekly io monthly
  • There is definitely room for more AI to improve/customize the user experience
Pros of Similarweb PRO:

Comprehensive Data Analytics: Similarweb PRO offers valuable insights into competitor strategies, traffic sources, and audience demographics, enabling informed decision-making, optimized marketing, and new growth opportunities.

Global Market Analysis: The location feature helps identify untapped markets, allowing businesses to strategically target specific regions and diversify their customer base, expanding their international presence.

Cons of Similarweb PRO:

Pricing:The platform's comprehensive features come at a cost, which might be prohibitive for smaller businesses or startups, potentially limiting access to critical insights.

Data Limitations: While providing valuable data, Similarweb PRO's accuracy and depth may vary for certain regions or websites, prompting the need for cross-referencing with other sources for making important business decisions.
Score 9 out of 10
Vetted Review
Verified User
Similarweb is our go-to solution for competition analysis, keyword research, and SEO health.

We really needed the ability to better understand, under one dashboard, trends in our industry related to search, SEO, and affiliate marketing. Having these tools at the ready, 24/7, within one dashboard, saves us time and allows us to make quicker and more meaningful decisions about ad spend, and SEO.

Not having to collate data from multiple sources, with rich filtering, and the ability customize so much of our data, makes Similarweb a true asset and partner for our business.
  • Competition Analysis
  • Keyword Tools
  • The data when compared to google can be off, but the differences seem to align across the board, where we trust the overarching idea of what numbers we are seeing.
If you really lack the ability, as a small business, to invest in the time it takes to collate data between multiple channels, Similarweb is a great solution for getting helpful and actionable information about the health of your site(s), you competitors, and a slough of other data to maximize your time, and drive better results for your KPIs.
Score 10 out of 10
Vetted Review
Verified User
General web intelligence across keyword, traffic trends, and alternative customer product usage. As a research organization, we are constantly on the look out for trends in our own industry, and adjacent industries. Similarweb let's us quickly and effectively address nearly any question we have in the digital world for what consumers are doing online.
  • Traffic Analysis
  • Keyword Analysis
  • User Behaviour and Cross Browsing
  • API Capabilities
  • Easy to use web interface
  • Great Customer Service
  • API Documentation
  • Constant UX Changes
Well Suited
  • SEO & Traffic Analysis
  • Building consumer cohorts & digital profiles
  • Finding relevant digital partnerships
Not so Suited
  • Impact of Online to Offline
  • Offline impacts to online trends
Score 9 out of 10
Vetted Review
Verified User
As an investment professional, I use Similarweb PRO in for two main purposes: (i) to conduct diligence on companies and industries we're considering investing in; (ii) to help gain insights on and solve business problems for the companies we already own. The product is very helpful for assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness) and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than it's competitors). It is also helpful for quickly understanding a company's consumer demographics from an outside-in perspective without spending money to conduct a survey yet.
  • Allows you to gain a quick understanding of a company or industry's customer demographics from an outside-in perspective without spending money to conduct a survey.
  • Help you form a thesis about how an industry or company may be performing by extrapolating traffic volume.
  • Quickly assess if a company is spending meaningful dollars on paid search or if there's a brand differentiation driving organic search.
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Overall, Similarweb PRO is a quick and easy way to gain outside-in perspectives on a company or industry without having to spend money for a survey or on industry-specific tools. It also helps when diving deeper on marketing related questions for companies where you do have inside information. The product is very helpful for understanding customer demographics, assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness), and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than its competitors). It's a flexible tool and is overall very user-friendly. We've found it to be very accurate, but it ultimately is a tool I'd recommend for initial research and needs to be supported via surveys, third-party research or conversations with management, etc.
June 30, 2023

Similarweb Pro

Score 9 out of 10
Vetted Review
Verified User
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix of which channel drives the best acquisition strategy in order to be more cost effective. Similarweb helps us with market and competitor analysis (understanding the landscape), SEO and acquisition (understanding how our competitors are acquiring users and optimising our strategy), and audience analysis (understanding our target audience). By addressing these business problems, SimilarWeb empowers businesses to make informed decisions, optimize their digital strategies, and stay competitive in the ever-evolving online landscape.
  • Competitive benchmarking
  • Acquisition breakdown
  • Marketing Mix
  • App Analytics
  • Keywords
  • More granularity on app data
  • Deeper conversion funnel analytics
  • Understanding audience behaviour
  • Acquisition optimisation through keyword and channel analysis
Similarweb helps us to reveal the most effective tactics across each digital platform to ensure we stay cost effective and are utilising the right channels for our business. SimilarWeb help us to analyze the sources of website traffic, including organic search, paid advertising, social media, and referrals. This information enables us to optimize our acquisition strategies, allocate resources effectively, and identify new opportunities for reaching their target audience.
Liza Rtishchev | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Similarweb PRO to run insights on paid versus organic traffic. It's an interesting data source to take insights to the next level - and all of the data cuts Similarweb PRO has gives the opportunity to slice the insights a few ways. I particularly appreciate the UI - easy to explore and use, very self-explanatory, making pulling insights a quick and easy task for me.
  • Easy to use UI
  • Lots of data splits
  • Great customer service if you have questions
  • Recommended insights would be helpful as sometimes it feels overwhelming on where to start
Similarweb PRO is best suited for advertising insights - and I think their strength is paid vs organic site traffic insights. You can use it for market dynamics, trending by date, etc.
Score 8 out of 10
Vetted Review
Verified User
We have many B2B clients that come daily and submit their URLs. They want to use use our e-commerce solution. We need a quick way to review the potential of the inbound leads. With Similar Web Pro, we can do it using various metrics: monthly traffic, increase / decrease of the traffic in comparison to the past, geo and many more. If we have also a list of potential outbound leads, we can review them in the same way to contact first those ones that match our priority.
  • Collects the data about website traffic
  • Collects the data about website GEO
  • Collects the data about website Traffic sources
  • Many functionalities were included in the package and now they are something extra
  • Is not super accurate with smaller websites
  • There isn't a direct integration with HubSpot
Outbound - When you have a lot of websites to target, the tool is great to help you filter the ones that you are interested in and prioritise them. Inbound - when you have a lot of URLs that your clients submit you can use it to verify their quality
Blake Holiday | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As an Affiliate Manager, SimilarWeb PRO is an indispensable tool in my arsenal for recruiting new publishers and keeping tabs on my competitors in the affiliate space. The product's comprehensive analytics features allow me to gain critical insights into the online activities of potential publishers, enabling me to identify the most promising candidates for partnership. We like to watch trends and see who new is in the space.
  • Provide detail insights into websites traffic and demographics
  • Help you find similar sites
  • See main traffics sources driving visitors to sites
  • Small sites with not much traffic won't show up
  • I would love a way to see more referral type sites or linking sites
Similar Web is a valuable tool for affiliate managers to research potential publishers. It is particularly useful in identifying top-performing websites, competitor analysis, and keyword research. However, there are limitations to the tool, such as limited data and incorrect data, which means affiliate managers need to verify data from multiple sources before making important decisions. Additionally, while Similar Web provides valuable data on website traffic and engagement, it may not provide detailed insights into user behavior or preferences, so additional tools may be necessary to gather this information. Overall, Similar Web is a powerful tool that provides valuable insights for affiliate managers to make informed decisions about potential publishers.
Score 9 out of 10
Vetted Review
Verified User
It is one of the best tools for doing competitive analysis. Also helps us to find the key gaps for improving organic traffic.
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
  • Keyword Gap Analysis
  • Website score
  • Competitive Analysis
  • SEM
  • Content Tree Maps
It did help us to understand our website traffic in depth and allowing us to introspect our web content efficiently. We were able to find the keyword gaps and the key reasons for bounce backs. With such key insights, our SEO team did create a roadmap and increased our organic traffic significantly.
Shiran Herzberg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
When my team is negotiating a media deal we must understand the partner's website behavior. <br>We use Similarweb to check traffic trends, volumes of websites, bounce rate, mobile desktop %, and geographic splits.
  • Provides great data about websites
  • Provides great competitor landscape
  • Supports optimization of media deals
  • Some times data is not 100% accurate
Similarweb is excellent for many different things.
1. Competitive intelligence.
2. Understanding trends.
3. Finding new marketing opportunities.
Score 10 out of 10
Vetted Review
Verified User
I've brought Similarweb into the last thre companies I've worked for. at Options Medical Weight Loss we're currently using Similarweb for competitive intelligence in order to grow our paid search campaigns and affiliate program.
  • Keyword discovery for paid and organic search
  • Referring sites to your competitors to see where they have affiliate deals
  • Digital marketing spend estimates for competitors
  • You get to see what creative your competitiors are using
  • Mobile coverage could be better. It has improved but needs to continue.
  • There are so many features, its easy to get lost in the tool.
  • Clarity on the definitions on features -- maybe more tool tips with definitions.
The tool is great for competitive intelligence. Think of it as getting access to your competitors Google Analytics account. The best use I've seen for it has been in three categories:
- Organic search: Find out what terms and content your competitors are using to get free traffic
- Paid Search: What keywords are your competitors bidding on and you're not
- Affiliate Marketing: Who's pushing traffic to your competitors nand not you
Score 9 out of 10
Vetted Review
Verified User
Similarweb is just a complete tool which can help from market analysis to competitor analysis and tracking. It's helping us to get sharp insights on our own and competitors data irrespective of channel. Be it Paid marketing, SEO, Social, Affiliates it has eagles eye on every part of business and marketing. Would highly recommend the tool.
  • Market analysis
  • competitor analysis
  • paid and organic channel analysis
  • keywords analysis
  • Data between devices like desktop vs mobile
  • competition analysis within marketplaces across brands
  • Extensive details on social media analysis
analysis market trends, consumer behavior, competitor analysis, competitor marketing mix, these kind of features helped us to answer alot of scenarios where we were clueless about competitor and market data. Similarweb helped us in getting deeper understanding on what is going on and what is the current trend in the market.
April 28, 2023

Review of Similarweb

Score 7 out of 10
Vetted Review
Verified User
Similarweb allows us to do competitive research and analysis within our industry. It allows us to stay ahead of the curve and in the know.
  • Website Analysis
  • Competitor Analysis
  • Acquisition Segments
  • More Competitor Ads
  • More Detailed Analysis on Sites
  • Areas for Growth or Improvement within the industry
I used it recently to begin reaserch on a new product but it will not help you to create any ads. It is a good starting point tool for research and rankings but it is not the only tool to use to get a full picture.
Leslie Herskowitz Brosten | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SimilarPro is one of the most used tools across our team. We use it to estimate traffic to a client's site, keyword research, search volume for certain keywords, estimated competitive comparisons, directional data, and market trends. If a client's site has tanked in performance, SimilarWeb offers a range of features that allows us to dig in and understand what competitors may be doing to capitalize on the missed traffic, if branded search demand has declined, what estimated performance looks like over time, and which queries are driving performance to the client's site.
  • Provides estimated search demand for keywords
  • Gives estimated traffic over time for competitors across multiple channels
  • Keyword research to uncover new topics
  • Expensive
  • Limited users per account
  • Slight learning curve
Similarweb PRO is well suited towards keyword insights and keyword gaps, estimated traffic (which is pretty reliable), search volume for keywords over time, and competitive insights and standings. Similarweb PRO is not well suited towards small brands where light data can be pulled using free tools, or for exact data points that need to be 100% accurate.
Score 9 out of 10
Vetted Review
Verified User
At our organization, Similarweb PRO plays a crucial role in both consulting projects for clients and the optimization of our own websites, particularly in the realm of SEO. Our use case encompasses a wide range of applications, including competitor analysis, market trend identification, and keyword tracking.For our consulting projects, we utilize Similarweb PRO to gain insights into clients' competitors and their online presence. This helps us understand their marketing strategies, traffic sources, and the most popular sections of their websites. By identifying areas where competitors excel or underperform, we can craft tailored SEO strategies that address our clients' specific needs and capitalize on market opportunities.
  • Competitor Analysis: Similarweb PRO offers comprehensive data on competitors' websites, allowing businesses to understand their rivals' online strategies. This includes information on traffic sources, visitor interests, popular website sections, and more. By analyzing this data, businesses can identify gaps in their own strategies and find opportunities to outperform their competitors.
  • Keyword Research: Similarweb PRO's keyword analysis tools help businesses discover the most relevant and high-performing keywords in their niche. This enables them to optimize their website content and ad campaigns for better search engine rankings and visibility. The platform also allows users to track keyword performance over time, providing insights into emerging trends and changes in search behavior.
  • Industry Benchmarking: Similarweb PRO enables businesses to compare their website performance against industry standards and competitors. This benchmarking feature helps identify areas where a website may be underperforming and highlights opportunities for improvement.
  • Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
  • Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.
Well-suited scenarios:
  • Competitor Analysis
  • SEO Strategy Development
  • Market Research
  • Evaluating Marketing Channels
Less appropriate scenarios:
  • Small Websites or Niche Markets
  • Real-time Data Needs
  • Budget Constraints
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