SimilarWeb PRO

SimilarWeb Pro is a good tool to use for competitor research, they offer so many different metrics and charts that will allow you to gain insights at a glance. They also allow you to compare 2 competitors side-by-side, which is super helpful. I didn't have a chance to use their conversion tracking tool but it did look very comprehensive from poking around in that area for a bit.

Well suited for understanding broader web and app trends and comparison with industry benchmarks Search Terms did help us identify some keywords which we should utilize more often and we use them every month or so for optimization Audience Loyalty is also a good indicator to compare against some of our other surveys Less Appropriate: Bit of a struggle to be able to connect to our internal BI tools and import in some of these metrics via an API App category search looks less populated in terms of number of apps in their database and hence might not give an accurate view of the industry benchmarks for all those metrics and should be considered with a pinch of salt

As a small business, we aim to have the best product that can offer so many options on one platform. it makes it easier when we can combine all the services we need into one. It helps with our cost and sometimes we can avoid adding more expenses, for example, adding a new employee when we can use software to help out instead. SimilarWeb PRO has an option to make a custom package that suits your needs. This helps us concentrate on which services we can work with and make sure we take advantage of all the services available.

SimilarWeb PRO has a very easy-to-use interface, easy to download. It has some new features like competitive tracking up to 25 competitors. The conversion tracking feature is also very advanced. It is the best tool for website analysis. It is less appropriate for the small websites as when you perform the analysis you will not get much more data.

SimilarWeb provides a wealth of information about various websites. Knowing which websites are the most popular and which are not, seeing what material is the most popular, and determining where to concentrate your time and efforts are all incredibly beneficial. Although the cost is high. Identifying related sector websites' traffic viability is crucial for my business, and I require instant access to this data right now. According to traffic and engagement analytics, SimilarWeb helps me identify which websites are worth reaching out to.

Using this technology, I've been able to better study my primary competitors' digital strategies and make educated market forecasts. Focusing on the most important and specialized areas of our business has allowed me to generate more engaging content for our audience and save time. A fantastic tool for assessing the revenue possibilities of various prospects, it served its purpose well. Customers' and rivals' websites' traffic and performance may be analyzed with this service.

Well suited for marketing/advertising agencies managing brands or individual books of business. Not as well suited for large corporations with strict red tape guidelines who cannot get creative with their competitor ad copy strategies. It is well suited for analyzing competitor keywords, ad copy and volume estimates. Not great at organic traffic research.

SimilarWeb PRO offers a wealth of data on competitors, including web traffic, referring domains, audience overlap, SEO keyword opportunities, and eye-opening market trends. With the help of this tool, I've been able to understand better the digital strategies of my main competitors (referrals keywords, etc.) and make some educated predictions about market developments. There is a five-website limit, which is a drawback, but I recommend it.

It works well when comparing two websites: where you are and where the competitors are in terms of traffic analytics or on which medium your competition has the maximum and minimum traffic mediums. It doesn’t work on errors of website, website health, and scope areas in content.

Competitors' research and traffic analytics were done well. However, lag in content ideation and backlink analytics.

I am creating an affiliate marketing program where I need to outreach dozens, if not hundreds, of publishers frequently. I need to be able to quickly determine how viable web traffic is for similar websites in the industry. SimilarWeb lets me quickly determine which websites are worth reaching out to, based on traffic and engagement metrics.

Evaluate Performance & Understand Competitive Landscape
- Understand % of paid search traffic going to their current client relative to competitors.
- Track investment competitors are making in paid search over time (PPC Spend)
- Understand core keywords shared, wins, opportunities & losses (Keyword Gaps)
- Drill down into paid search performance over time with traffic & engagement insights to determine those web visitors level of attention

Planning & Optimization
- Find paid keywords based on a seed keyword, keyword gaps, seasonality or by industry (Keyword Generator)
- Reveal top-performing paid search terms and understand search traffic from that KW, competitive traffic share split, volume, CPC, position, SERP features and destination URL (Keywords)
- Analyze specific keywords to identify search volume and paid competitors (Paid Search Competitors)
- Review top paid ads being used as part of paid search campaigns and identify messaging, copy, snippets, images, and more that have resulted in traffic growth or decline. (Search Ads & Product Ads)

Operational Efficiency
- Create, monitor, and share the lists of keywords that are most valuable to their digital strategy and campaigns, and the campaigns of their competition (Keyword Lists)

SimilarWeb offers a lot of data on different websites. It is extremely helpful to know which websites are the most popular and which ones are not, to see what content gets the most attention, and to find out where you should spend your time and efforts. Although the price is great, you can only see limited data on the free plan.

PRO: We use this tool in pitches and it gives us a great competitive insight into our competitors and their activity. This tool is the best entry-level solution for studying any website. It returns useful information that any digital marketer shall know about the competition. Con: Their dashboard is very slow, and only allows to add limited amount of competitors.

Not sure, when data is the problem

Ultimately I would, in fact, recommend SimilarWeb PRO to any of my colleagues. There are multiple platforms in the space, but SimilarWeb PRO is definitely one of the top three. Its capabilities, bells and whistles, and tech are fairly interchangeable with the other top platforms in the space.

I give SimilarWeb an 8/10 because, while I love the features available and the upgraded version takes care of all of your SEO research, the interface is a little dated. Also, our website was blue and orange a long time ago, and I associate it with antiquity. However, it's a powerful and effective tool for marketers of any level.

Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.

It's a very strong tool that helps multiple stakeholders in the company, and helps you set direction strategically too, thus for medium to large scale companies, I would strongly recommend having a competitive intelligence tool..and SimilarWeb is actually one of the best ones out there in this domain, so just go for it.

Support has been good. Earlier they used it to take more time in responding, since they did not have a local team here. But now they have a local team for India, so it's become all the more efficient, and we always get priority support within a few minutes from their team.

I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc. I think that the tool requires little to no training as it's easy to navigate and the interface is clean and precise.

Working on the revenue side of the business in sales and business development, I think SimilarWeb should be used to do accurate prospecting on a website. Seeing as I solicit Publisher businesses, this has been an extremely helpful tool in doing some qualifying of the quality of a publisher site. I do not think this is the be all and end all and should be used in conjunction with other prospecting tools to gain an accurate overview of a site or business.

SimilarWeb Pro's data served as a critical piece of a massive market sizing project.

SimilarWeb PRO is suited best for marketing and business development teams within medium businesses and enterprises. If you are a small company with not a big budgets for marketing and sales tools, you can use SimilarWeb Pro free version, but it has very limited capabilities comparing to Enterprise plan, so it won't be much value from the tool.

Free plan is well suited for companies that do not want to spend much money and at the same time do not need much data to analyze. Enterprise and other customized plans is well suited for medium and big businesses that have enough marketing budget and need to process significant amount of data.

SimilarWeb is a great tool to use for people who want to venture into the world of website analytics but are unable or don't have the knowledge to do a full Google Analytics integration. It cannot get quite as deep as Google Analytics does when GA is implemented properly, but SimilarWeb is a great place to start if you have the budget for it.