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SimilarWeb PRO is a marketing intelligence platform from UK company SimilarWeb.https://media.trustradius.com/product-logos/32/1X/6WE2H8A2TTFB.pngGreat tool to gain perspectiveSimilarWeb is being used by all levels of my organization. In previous roles, it was only used by the revenue org. SimilarWeb helps our reps understand individual publisher sites and how they compare to other sites of similar size. The software allows for pre-qualifying leads to give accurate views of web traffic and the type of traffic most prevalent on site.,Breakdown web traffic patterns Identify similar web sites Identify location of most of the web traffic,Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics Would be helpful to know that if a site pays for traffic, the type of ads that are being used. Not all competitive site are actual similar,8,A positive impact is that it helped paint clearer pictures of prospects and allowed SDR teams to narrow their searches or expand themReally useful and interesting source of competitor dataSimilarWeb is a great tool to help us understand which sites are popular and have heavy traffic. It helps to identify whether a site may have good SEO ranking strength. It also indicates where a site gets traffic from, to help benchmark clients' sites.,The chrome extension gives snapshot data instantly for almost every site I visit Traffic data and historical context helps show interesting trends Traffic source data helps us to see which sites may be strong in SEO (or other channels),Some of the data seems inaccurate and could be impacted by the nature of data collection The free version that I use has limited comparison options,9,It is hard to quantify the benefits but the data is both useful and interesting for us and to share with clients. Given that we don't pay anything for the data the ROI is infinite:),Hitwise and comScore XmediaSimilarWeb ReviewMy team (the business operations team) is the primary team that uses SimilarWeb PRO. We use it to understand the size of the market and the different patterns/trends. The industry analysis can be pretty helpful.,Easy to understand metrics (there's a lot of columns and filtering that helps us understand the market landscape) Data appears to be accurate Pretty useful for competitor analysis,There are only two ways to use SimilarWeb -- basically either the free, limited version, or a fully paid plan. No in-between to trial/test.,8,Keeping a consistently updated list of our market with SimilarWeb Pro's data has been helpful to our Sales team,Google AnalyticsGood industry analysisI am a sales manager, my team and I use SimilarWeb PRO to find out more about the market, trends, about our partners and competitors, we use industry analysis for that. Our marketing team also uses the tool very extensively, mostly for the website and app analysis as well as industry analysis.,Industry leader analysis is pretty thorough and accurate The software is well made and it's easy to set up and use Local analysis (filter by country) is helpful and works well,First of all pricing options. SimilarWeb offers just 2 options: Free and Enterprise. What about startups and small businesses? If they offer just 2 plans, it would be great to have some more features in the free plan The tool offers a lot of good capabilities for marketers, but not so much for sales and business development managers,7,We haven't started using paid plan yet, so we have not spent money on the tool, just time It didn't take much time to start using the software and it gave us some insights, so I would say we have a positive ROI,Google Analytics, Google Search Console and Mixpanel,Stripe, HubSpot, SquarespaceSimilarWeb - Great website analytics for beginnersWe used SimilarWeb across the marketing department to identify website trends, keyword searches, geographic location of those visiting our website, and more. It is a great tool to identify who is coming to your website and if the content you have on your website resonates with your target audience. We were then able to use this data for SEO purposes.,Basic website analysis, including total visits, traffic share and an estimated UMV number Audience analysis, including who is visiting your website along with basic demographic information SEO help: using traffic sources and search information you can use the data to improve your website's SEO,It is not as robust as Google Analytics (when implemented properly) It comes at a cost (Google Analytics is free) Some of the statistics are a bit off from those we receive from our CMS analytics,6,The ability to track basic website stats for KPIs Changing SEO to create more website hits and increase conversion rate Monitor competitor websites to track their success and adjust our website accordingly,Google Analytics and Alexa,Alexa, Google Analytics, Quantcast MeasureCompetetive intelligence and web and mobile analytics platformWe use SimilarWeb PRO within our Marketing Department, it's been used by all members of our marketing team. We use SimilarWeb PRO to collect and analyze the data about our web and mobile applications, as well as to get some insights about our competitors, about our industry and trends in the industry.,SimilarWeb offers a free plan for beginners that includes up to five results per metric, one month of mobile app data, and three months of web data, which is great for a startup company. I like competitors analysis a lot - it is very convenient and gives many insights. Google Play Keywords analysis is great, helps to see what amount of traffic each keyword brings within the Google Play Store,Website and mobile app data that showed on similar web sometimes incorrect. I compared data in our Google Analytics and on SimilarWeb and have to say that Google Analytics is much more accurate and processes new data much faster. Pricing options are not good at all; there are just a free account with very limited capabilities, and anEnterprise account, which is expensive. It'd be good to have something in between. Yes, they can customize the plan for each business, but it is always better to see plans and price options before contacting support. It would be great to have an option to download and integrate data from other resources.,8,We did not spend much money for the Similareb, but had many useful insights,Google Analytics and Moz,HubSpot, Google Drive, Dropbox, Wrike, Skype
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SimilarWeb PRO
25 Ratings
Score 7.9 out of 101
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SimilarWeb PRO Reviews

SimilarWeb PRO
25 Ratings
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Score 7.9 out of 101
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June 26, 2019

SimilarWeb PRO Review: "Great tool to gain perspective"

Score 8 out of 10
Vetted Review
Verified User
Review Source
SimilarWeb is being used by all levels of my organization. In previous roles, it was only used by the revenue org. SimilarWeb helps our reps understand individual publisher sites and how they compare to other sites of similar size. The software allows for pre-qualifying leads to give accurate views of web traffic and the type of traffic most prevalent on site.
  • Breakdown web traffic patterns
  • Identify similar web sites
  • Identify location of most of the web traffic
  • Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics
  • Would be helpful to know that if a site pays for traffic, the type of ads that are being used.
  • Not all competitive site are actual similar
Working on the revenue side of the business in sales and business development, I think SimilarWeb should be used to do accurate prospecting on a website. Seeing as I solicit Publisher businesses, this has been an extremely helpful tool in doing some qualifying of the quality of a publisher site. I do not think this is the be all and end all and should be used in conjunction with other prospecting tools to gain an accurate overview of a site or business.
Read this authenticated review
Yaacov Goldstein profile photo
December 26, 2018

SimilarWeb PRO Review: "Really useful and interesting source of competitor data"

Score 9 out of 10
Vetted Review
Verified User
Review Source
SimilarWeb is a great tool to help us understand which sites are popular and have heavy traffic. It helps to identify whether a site may have good SEO ranking strength. It also indicates where a site gets traffic from, to help benchmark clients' sites.
  • The chrome extension gives snapshot data instantly for almost every site I visit
  • Traffic data and historical context helps show interesting trends
  • Traffic source data helps us to see which sites may be strong in SEO (or other channels)
  • Some of the data seems inaccurate and could be impacted by the nature of data collection
  • The free version that I use has limited comparison options
  • Identifying sites that link building efforts should be focused on.
  • Benchmark SEO traffic with competitors
  • See what other sources of traffic competitors are enjoying
Read Yaacov Goldstein's full review
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December 14, 2018

SimilarWeb PRO: "SimilarWeb Review"

Score 8 out of 10
Vetted Review
Verified User
Review Source
My team (the business operations team) is the primary team that uses SimilarWeb PRO. We use it to understand the size of the market and the different patterns/trends. The industry analysis can be pretty helpful.
  • Easy to understand metrics (there's a lot of columns and filtering that helps us understand the market landscape)
  • Data appears to be accurate
  • Pretty useful for competitor analysis
  • There are only two ways to use SimilarWeb -- basically either the free, limited version, or a fully paid plan. No in-between to trial/test.
SimilarWeb Pro's data served as a critical piece of a massive market sizing project.
Read this authenticated review
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July 23, 2018

SimilarWeb PRO Review: "Good industry analysis"

Score 7 out of 10
Vetted Review
Verified User
Review Source
I am a sales manager, my team and I use SimilarWeb PRO to find out more about the market, trends, about our partners and competitors, we use industry analysis for that. Our marketing team also uses the tool very extensively, mostly for the website and app analysis as well as industry analysis.
  • Industry leader analysis is pretty thorough and accurate
  • The software is well made and it's easy to set up and use
  • Local analysis (filter by country) is helpful and works well
  • First of all pricing options. SimilarWeb offers just 2 options: Free and Enterprise. What about startups and small businesses?
  • If they offer just 2 plans, it would be great to have some more features in the free plan
  • The tool offers a lot of good capabilities for marketers, but not so much for sales and business development managers
SimilarWeb PRO is suited best for marketing and business development teams within medium businesses and enterprises. If you are a small company with not a big budgets for marketing and sales tools, you can use SimilarWeb Pro free version, but it has very limited capabilities comparing to Enterprise plan, so it won't be much value from the tool.
Read this authenticated review
Jimmy Mack profile photo
March 14, 2018

SimilarWeb PRO Review: "SimilarWeb - Great website analytics for beginners"

Score 6 out of 10
Vetted Review
Verified User
Review Source
We used SimilarWeb across the marketing department to identify website trends, keyword searches, geographic location of those visiting our website, and more. It is a great tool to identify who is coming to your website and if the content you have on your website resonates with your target audience. We were then able to use this data for SEO purposes.
  • Basic website analysis, including total visits, traffic share and an estimated UMV number
  • Audience analysis, including who is visiting your website along with basic demographic information
  • SEO help: using traffic sources and search information you can use the data to improve your website's SEO
  • It is not as robust as Google Analytics (when implemented properly)
  • It comes at a cost (Google Analytics is free)
  • Some of the statistics are a bit off from those we receive from our CMS analytics
SimilarWeb is a great tool to use for people who want to venture into the world of website analytics but are unable or don't have the knowledge to do a full Google Analytics integration. It cannot get quite as deep as Google Analytics does when GA is implemented properly, but SimilarWeb is a great place to start if you have the budget for it.
Read Jimmy Mack's full review
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June 21, 2018

SimilarWeb PRO Review: "Competetive intelligence and web and mobile analytics platform"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SimilarWeb PRO within our Marketing Department, it's been used by all members of our marketing team. We use SimilarWeb PRO to collect and analyze the data about our web and mobile applications, as well as to get some insights about our competitors, about our industry and trends in the industry.
  • SimilarWeb offers a free plan for beginners that includes up to five results per metric, one month of mobile app data, and three months of web data, which is great for a startup company.
  • I like competitors analysis a lot - it is very convenient and gives many insights.
  • Google Play Keywords analysis is great, helps to see what amount of traffic each keyword brings within the Google Play Store
  • Website and mobile app data that showed on similar web sometimes incorrect. I compared data in our Google Analytics and on SimilarWeb and have to say that Google Analytics is much more accurate and processes new data much faster.
  • Pricing options are not good at all; there are just a free account with very limited capabilities, and anEnterprise account, which is expensive. It'd be good to have something in between. Yes, they can customize the plan for each business, but it is always better to see plans and price options before contacting support.
  • It would be great to have an option to download and integrate data from other resources.
Free plan is well suited for companies that do not want to spend much money and at the same time do not need much data to analyze. Enterprise and other customized plans is well suited for medium and big businesses that have enough marketing budget and need to process significant amount of data.
Read this authenticated review

SimilarWeb PRO Scorecard Summary

About SimilarWeb PRO

SimilarWeb PRO is a marketing intelligence platform from UK company SimilarWeb.

SimilarWeb PRO Technical Details

Operating Systems: Unspecified
Mobile Application:No