Singular is the key for better control over your marketing spending
February 03, 2020

Singular is the key for better control over your marketing spending

Amos Adler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Singular (formerly Apsalar)

We've been using Singular's Analytics tool for the past 3 years, and it's an integral part of our day to day in DGN.
All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).

With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.
  • Building granular reports super quick.
  • Data integrity.
  • Can't connect pre and post install to all granularity levels.
  • Creative reports aren't good enough.
  • Media cost management.
  • Alert on drops in KPI's.
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

Do you think Singular delivers good value for the price?

Yes

Are you happy with Singular's feature set?

Yes

Did Singular live up to sales and marketing promises?

Yes

Did implementation of Singular go as expected?

Yes

Would you buy Singular again?

Yes

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.
Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.