Singular is the key for better control over your marketing spending
February 04, 2020

Singular is the key for better control over your marketing spending

Amos Adler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Singular (formerly Apsalar)

We've been using Singular's Analytics tool for the past 3 years, and it's an integral part of our day to day in DGN.
All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).

With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.
  • Building granular reports super quick.
  • Data integrity.
  • Can't connect pre and post install to all granularity levels.
  • Creative reports aren't good enough.
  • Media cost management.
  • Alert on drops in KPI's.
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

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Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.
Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.