Singular (formerly Apsalar) for Digital Marketing Campaign tracking
January 24, 2020

Singular (formerly Apsalar) for Digital Marketing Campaign tracking

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Singular

The Growth team of our uses Singular (formerly Apsalar) as a Mobile Measurement Partner. Singular (formerly Apsalar) is used as an attribution tool to tag install and other in funnel events to campaign source and campaign name, which has driven that event. The other thing which Singular (formerly Apsalar) is used for is to send the event postbacks to the partner with whom we run digital marketing campaigns.

Pros

  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.

Cons

  • Improve the data accuracy and data tracking.
  • Make the postback report process flawless and error-free.
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).
Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.

Do you think Singular delivers good value for the price?

Yes

Are you happy with Singular's feature set?

Yes

Did Singular live up to sales and marketing promises?

Yes

Did implementation of Singular go as expected?

I wasn't involved with the implementation phase

Would you buy Singular again?

Yes

If you are looking forward to tracking the conversions, installs, and all the events involved in the funnel from your digital marketing campaigns, Singular (formerly Apsalar) is the best tool that can be used. Singular (formerly Apsalar) provides flawless and smooth tracking of campaign performance. Singular (formerly Apsalar is best suited for businesses that are looking forward to spending heavy on digital marketing.

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