TrustRadius
Great product for someone new to working with an ad server!
https://www.trustradius.com/ad-serving-retargetingSizmekUnspecified724101
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March 17, 2017

Great product for someone new to working with an ad server!

Score 6 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sizmek

Sizmek was being used by our marketing department as an ad server. Sizmek allowed us to properly attribute conversions to correct channels and prevented us from double counting those conversions.
  • Sizmek makes trafficking ads and pulling reporting seamless.
  • Sizmek has knowledgable and responsive account reps.
  • Sizmek provides very granular reporting.
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
  • Sizmek allowed us to see which channels and partners were performing best (we did a lot of vendor bakeoffs) and gave us insight into which channels/partners we should focus on for marketing spend.
  • Trueffect
I briefly used Trueffect prior to Sizmek. I found Sizmek to be much more advanced technology that was intuitive and provided more than just the bare bone features Trueffect offered at the time.
I think Sizmek is a great option for companies in need of an ad server but not a great option for a trading desk.

Sizmek Feature Ratings

Ad campaign creation
9
Ad deployment
9
Display advertising
1
Ad display and retargeting segmentation
1
Sequence targeting
1
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
7
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
9
Cross-channel ad management
9
Ad forecasting and optimization
7