Skai i.e. Kenshoo, Delivers Strong Ecomm Help
December 09, 2021
Skai i.e. Kenshoo, Delivers Strong Ecomm Help
Score 8 out of 10
Vetted Review
Verified User
Software Version
Kenshoo Search
Overall Satisfaction with Skai (formerly Kenshoo)
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.
- Algorithmic Bidding
- Automated Actions
- Bulk Optimizations
- Account Overview and Quick Analysis
- Making the use cases easier to understand
- Ecomm ad scheduling, confusing application
- Easy keyword additions from Search Query tab
- Helped to control ROI
- Has limited volume at times
- Improved ROI compared to previous levels
I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially for traditional Search but Kenshoo i.e. Skai is just easier to use, navigate across the accounts, campaigns and see things holistically.
Do you think Skai delivers good value for the price?
Yes
Are you happy with Skai's feature set?
Yes
Did Skai live up to sales and marketing promises?
Yes
Did implementation of Skai go as expected?
Yes
Would you buy Skai again?
Yes