Item: Skai
Rating: 8
Author: Verified User

Overall Satisfaction with Skai (formerly Kenshoo)

Use Cases and Deployment Scope

We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.

Pros and Cons

Pros

Algorithmic Bidding
Automated Actions
Bulk Optimizations
Account Overview and Quick Analysis

Cons

Making the use cases easier to understand
Ecomm ad scheduling, confusing application
Easy keyword additions from Search Query tab

Return on Investment

Helped to control ROI
Has limited volume at times
Improved ROI compared to previous levels

Alternatives Considered

Marin Software

I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially for traditional Search but Kenshoo i.e. Skai is just easier to use, navigate across the accounts, campaigns and see things holistically.

Key Insights

Do you think Skai delivers good value for the price?

Yes

Are you happy with Skai's feature set?

Yes

Did Skai live up to sales and marketing promises?

Yes

Did implementation of Skai go as expected?

Yes

Would you buy Skai again?

Yes

Likelihood to Recommend

Skai helped our client to improve their ROAS within Amazon Search. Their algorithmic bidding has a thoughtful structure [that] helps to improve performance, with easy goal adjustment to push more volume or higher profitability. Other similar platforms like Marin use more complicated bidding portfolios, whereas Skai allows for easy setup and management by setting a single goal.

Skai Feature Ratings

Comments

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Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Software Version