Item: Spokal
Rating: 10
Author: Dennis Zimmer

Overall Satisfaction with Spokal

Use Cases and Deployment Scope

We use Spokal to manage our daily communication with customers and prospects using WordPress to blog, Twitter, and LinkedIn. The beauty of Spokal is that all needed functions are combined so we could replace four other products (SEO Wordpress optimization, SEO plugin to write optimized posts, social tracking, and social content management). Reducing cost is always an important thing to do, but in the case of Spokal we were able to reduce the amount of time spent to write blog posts and to manage our SEO activities by at least 30-40%. Spokal makes it amazingly easy to compose optimized content and distribute it using a scheduler combined with social connectors (LinkedIn, Facebook, and Twitter).

Pros and Cons

Pros

Simple content creation in a SEO optimized way.
Distributing content within your social network.
Analysing the results of your daily work and your progress positioning in search engines and social signals.

Cons

I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.

Return on Investment

At least 30-40% time saving writing blog posts
We could replace four different tools using Spokal, saving 70% of the monthly costs

Alternatives Considered

squirrel,colibri,Buffer,RavenTools

Spokal combines the most important and vital functions you need when running a WordPress based website. While the other tools overlap with some functionality they don't do all at once. I love to get hints and new blog content advice by Spokal and the scheduling possibilities combined with the social integration is just amazingly valuable.

Likelihood to Recommend

If you don't use WordPress, Spokal is not really a good fit. If you're using WordPress I haven't come across a better solution so far. Spokal is offering some mail automation but it's not replacing a full blown marketing automation solution like HubSpot or Pardot. On the other hand it's not possible to replace Spokal with any marketing automation tool I'm aware of.

Spokal Feature Ratings

Using Spokal

Likelihood to Renew

Best combined product I've seen so far to run a WordPress based website. When it comes to solutions that replace multiple others and even to the combined feature set, it's a no brainer to start using that solution. Spokal is one of these tools I felt to have found that I want to use every day as it saves a ton of time.

Spokal Support

Support Rating

When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.

Spokal Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Spokal - Swiss army knife for Wordpress blogging and SEO optimization

Software Version

Modules Used