TrustRadius: an HG Insights company

Spokal

Score9 out of 10

11 Reviews and Ratings

Get a Demo

What is Spokal?

Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Spokal has to offer, as determined by TrustRadius' reviewers.
Based on 11 ratings of Spokal's features
View all features

Top Performing Features

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.9

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.6

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 7.9

Areas for Improvement

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 8

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • Integration with SugarCRM

    The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.5

Reviews

What users are saying about Spokal.
View all reviews

A perfect tool for growth in social networks.

Incentivized
Edward SmithView profile
Sales And Marketing Specialist in Marketing at Grey Group (1001-5000 employees employees)

Pros

  • The interface is very elegant.
  • Manage positively and analyze all movements.

Cons

  • Problems to shorten links.
  • It does not allow you to upload several photos simultaneously on social networks.

Return on Investment

  • We have improved in the field of digital networks.
  • Strengthen communication with our consumer in social networks.

Other Software Used

Hootsuite

Spokal - Swiss army knife for Wordpress blogging and SEO optimization

Dennis Zimmer
CEO at Opvizor, Inc. (1-10 employees employees)

Pros

  • Simple content creation in a SEO optimized way.
  • Distributing content within your social network.
  • Analysing the results of your daily work and your progress positioning in search engines and social signals.

Cons

  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.

Return on Investment

  • At least 30-40% time saving writing blog posts
  • We could replace four different tools using Spokal, saving 70% of the monthly costs

Spokal is a great tool for a company new to content marketing

Laurie McCallion RussellView profile
Director of Marketing in Marketing at Clinical Addiction Recovery Institute - C.A.R.I. (1-10 employees employees)

Pros

  • Very clear interface that easily guides you through the necessary steps to post content.
  • Great customer service!
  • Keyword recommendations that are helpful in creating content.

Cons

  • We have not been disappointed in any aspect of our use of Spokal at this point.

Return on Investment

  • Increased efficiency for the marketing department.
  • More social media exposure.

Spokal - actually making Marketing Automation fun

Rik WilliamsView profile
Commercial Director in Marketing at Hart Square (11-50 employees employees)

Pros

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies

Cons

  • Currently the number of tweets available to select from the feedly connection is set at 10. I understand this in the dev path. This needs a scrollable area to select more. Would be great to view feedly within the dashboard rather then as a separate tab in my browser.
  • Would be good to drag the curated content from feedly directly into a blog and not just as a tweet. Then provide value add commentary and curation.
  • zapier integration

Return on Investment

  • still evaluating the product so still too early to say. However the learning curve for marketing staff is going to be a lot less than the hubspots of the world

Usability

I'm so glad I found Spokal

Matt Wilson
Director in Marketing at Chily Digital (1-10 employees employees)

Pros

  • Comprehensive set up process with prompts along the way letting me know what I need to do next
  • Excellent SEO guide for blog posts so I know all important areas are covered
  • The twitter builder feature has delivered tons of new followers relevant to my business and target audience
  • Stress free content creation with the confidence that my content will be shared across the major social networks
  • Built in data capture tool
  • Built in image sourcing
  • Automatic publishing
  • The calendar feature allows me to schedule sharing across social media and edit each update on the fly
  • Analytics data showing how my content is performing and growth patterns as a result

Cons

  • The ability to download or export the data as a report
  • Integration with other blog platforms other than Wordpress

Return on Investment

  • More Twitter followers
  • Better engagement with my content, i.e. more shares, comments, etc
  • More enquiries

Related Products

Products similar to Spokal that may also meet your needs.
All comparisons
HubSpot Marketing Hub
CompareLearn more
Keap
CompareLearn more
inBoundio
CompareLearn more