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What is Spokal?

Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.

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Recent Reviews

TrustRadius Insights

Spokal has proven to be an invaluable tool for many businesses, solving a range of challenges and enhancing their marketing efforts. One …
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10 out of 10
March 18, 2015
We use Spokal in many ways, to suit our own marketing needs AND for other companies we oversee, to manage or teach to manage content …
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per month (1 user)



per month (3 users)



per month (5 users)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Product Review: Spokal Demo

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Product Details

Spokal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.

Spokal starts at $49.

HubSpot Marketing Hub, Keap, and inBoundio are common alternatives for Spokal.

Reviewers rate Dashboards highest, with a score of 10.

The most common users of Spokal are from Small Businesses (1-50 employees).
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View all alternatives
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Spokal has proven to be an invaluable tool for many businesses, solving a range of challenges and enhancing their marketing efforts. One user, who initially implemented it as a trial for their own marketing, found it so beneficial that they have now decided to roll it out across all their clients. The software has significantly streamlined the operations of small businesses, saving time and allowing users to focus on business development activities. Additionally, Spokal aids in generating inquiries, facilitating the business development process.

With its ease of use and short learning curve, Spokal has met the criteria for a user's content marketing strategy. By combining multiple functions, such as SEO optimization, social tracking, and social content management, it replaces the need for several other products. This not only simplifies the workflow but also reduces costs. Users appreciate how Spokal enables them to grow their Twitter followers, manage blog posting effectively, and increase visitors to their blog.

One of the most impactful aspects of Spokal is its ability to reduce the time spent on writing blog posts and managing SEO activities by at least 30-40%. It provides a convenient platform for composing optimized content and distributing it through the built-in scheduler and social connectors. With Spokal, users can efficiently manage content distribution without diluting its value or consuming excessive time and resources.

Furthermore, Spokal serves as a valuable growth hacking tool by providing most of the necessary features at a more affordable cost compared to other solutions like Hubspot. It allows users to track engagement with their audience, monitor site activity, build Twitter followers, and maximize engagement with visitors. By improving interaction with followers on social networks and increasing the visibility of quality content, Spokal has become instrumental in enhancing marketing efforts.

The software also offers convenience in terms of scheduling publications and monitoring network activity without requiring constant attention. This automation feature allows users to focus on other important aspects of their business while maintaining an active online presence.

Even users with limited technical experience find value in Spokal. It enables them to create content that leverages keywords for increased market exposure. The software's intuitive interface and user-friendly features make it accessible to a wide range of users, empowering them to optimize their marketing strategies effectively.

Overall, Spokal has garnered positive feedback from users who rely on it to streamline their marketing operations, increase engagement with their audience, and save time and resources. From small businesses seeking cost-effective solutions to growth hackers looking for efficient tools, Spokal offers a comprehensive package that meets a variety of needs. Whether it's managing social media, optimizing content for search engines, or tracking audience engagement, Spokal has proven to be a reliable and versatile solution.

Attribute Ratings


(1-8 of 8)
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Edward Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our social networks have undergone a very positive change since using Spokal. We can see the interaction of our followers with our publications. Questions about our products that have gradually increased, producing quality content, and making it visible, this tool has improved the activity of all our accounts to schedule publications without having to be aware of our networks constantly.
  • The interface is very elegant.
  • Manage positively and analyze all movements.
  • Problems to shorten links.
  • It does not allow you to upload several photos simultaneously on social networks.
Spokal is very good, especially in the management and activation of my social networks, which allows the optimization of the time invested in them. We are delighted with the result obtained since we implemented this software. We can say that each account in our different social networks and the networks have had an increase in interactions with all our followers. Monitoring is now more limited to know in what guidelines our marketing strategies improve, and it stands out more in the training of workers in the field of community administrator; it is highly recommended.
Laurie McCallion Russell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
At our company, we use Spokal to create content that leverages keywords to give us more exposure in our market. As a growing company, we do our marketing in-house and Spokal's simple interface is how we can work smart with limited technical experience.
  • Very clear interface that easily guides you through the necessary steps to post content.
  • Great customer service!
  • Keyword recommendations that are helpful in creating content.
  • We have not been disappointed in any aspect of our use of Spokal at this point.
Spokal is ideal for a growing company with limited resources or limited technical expertise.
Dennis Zimmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Spokal to manage our daily communication with customers and prospects using WordPress to blog, Twitter, and LinkedIn. The beauty of Spokal is that all needed functions are combined so we could replace four other products (SEO Wordpress optimization, SEO plugin to write optimized posts, social tracking, and social content management). Reducing cost is always an important thing to do, but in the case of Spokal we were able to reduce the amount of time spent to write blog posts and to manage our SEO activities by at least 30-40%. Spokal makes it amazingly easy to compose optimized content and distribute it using a scheduler combined with social connectors (LinkedIn, Facebook, and Twitter).
  • Simple content creation in a SEO optimized way.
  • Distributing content within your social network.
  • Analysing the results of your daily work and your progress positioning in search engines and social signals.
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
If you don't use WordPress, Spokal is not really a good fit. If you're using WordPress I haven't come across a better solution so far. Spokal is offering some mail automation but it's not replacing a full blown marketing automation solution like HubSpot or Pardot. On the other hand it's not possible to replace Spokal with any marketing automation tool I'm aware of.
Rik Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am currently evaluating software to accelerate our content marketing strategy. For us Marketing automation software must meet these criteria: Ease of use, short learning curve and pay as you grow fees.
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
  • Currently the number of tweets available to select from the feedly connection is set at 10. I understand this in the dev path. This needs a scrollable area to select more. Would be great to view feedly within the dashboard rather then as a separate tab in my browser.
  • Would be good to drag the curated content from feedly directly into a blog and not just as a tweet. Then provide value add commentary and curation.
  • zapier integration
Small business and Not for profit or any business with small marketing teams will greatly benefit. great for non techies and those new to online marketing. The fact is most businesses are still not creating an online sales funnel. Spokal will give you that. Sure it does lack in some complex automations but frankly most uses of enterprise Marketing Automation don't use the full features. However, I am sure the product will only get better so watch this space
March 18, 2015

Get Spokal Now.

Chris Purser | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Spokal in many ways, to suit our own marketing needs AND for other companies we oversee, to manage or teach to manage content distribution without 1) dilution of the content value and 2) complete consumption of the managing team's time and resources to get that job done.
  • Provides an intuitive and logical interface, the likes of which are hard to find
  • Has created a streamlined path from creation or curation to publication and distribution that is both easy to implement and easy to track.
  • Has made it incredibly easy and pain free to get support, discuss requests for possible upgrades, and more.
  • There really isn't anything I'd improve on right now. It's solid and simple, exactly as it should be.
It is Wordpress specific, so if you want to get the full package, a wordpress (standalone - self hosted) site is what is needed.
Matt Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The minute I discovered Spokal I knew it was something special and has become an integral part of my business. First I implemented it as a trial for my own marketing and having seen that it works I'm currently in the process of rolling it out across all clients. I run a small business and Spokal has significantly streamlined my operation making time savings and freeing me up to concentrate on business development. Furthermore, it's aiding that process by generating enquiries.
  • Comprehensive set up process with prompts along the way letting me know what I need to do next
  • Excellent SEO guide for blog posts so I know all important areas are covered
  • The twitter builder feature has delivered tons of new followers relevant to my business and target audience
  • Stress free content creation with the confidence that my content will be shared across the major social networks
  • Built in data capture tool
  • Built in image sourcing
  • Automatic publishing
  • The calendar feature allows me to schedule sharing across social media and edit each update on the fly
  • Analytics data showing how my content is performing and growth patterns as a result
  • The ability to download or export the data as a report
  • Integration with other blog platforms other than Wordpress
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Michael Dutcher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use is for our whole company. It helps grow our Twitter followers, blog posting & visitors to our blog.
  • Builds Twitter following with real users.
  • Keeps our blog marketing fresh
  • Reminds us to blog more
  • Not really, it works better than we expected.
It is an important tool for most small business owners because they tend to do very little to keep their Twitter following growing.
Alan Horsager | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're currently in the early stages of building an audience and community. We are using Spokal to track our engagement with our audience. It allows us to monitor site activity, build Twitter followers, and (in the future) monitor the activity of our visitors so that we can maximize our engagement with them. We looked at Hubspot but it's far too expensive at this stage in our company. Spokal provides most of what we need for our growth hacking needs.
  • Building Twitter followers
  • Determining which keywords to target for your blog posts
  • Tracking users
  • Allowing the import of audience/customers from Mailchimp or ActiveCampaign (they are working on this as we speak)
  • The unique visitors number is different in Spokal from Google Analytics. Not sure why this is.
  • The blog editor is better in Wordpress, so I end up creating my posts directly on my Wordpress site rather than through Spokal. I'll try this again but I had an easier time creating the post in my Wordpress site.
I don't know Hubspot but this is sort of a poor man's Hubspot. It provides a lot of bang for your buck. For startups that are trying to get some traction in terms of inbound marketing early on, I would highly recommend Spokal as a very powerful and cost-effective tool.
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