Love Khoros!
March 15, 2018
Love Khoros!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Conversations
- Intelligence
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
We use Khoros to manage all of our social media accounts, including leadership handles and LI accounts. The social media accounts are managed by social media/PR, careers, internal comms, and marketing. It allows us to control campaigns across multiple teams and streamlines the analytics process. It also provides us company-wide governance of what's scheduled to post.
- The scheduling capabilities are excellent - it's easy to schedule multiple posts across different accounts, assign campaign labels to each post for future tracking, and to see an at-a-glance view of what's on the calendar.
- The Intelligence platform has been an invaluable social listening tool, and the campaign dashboards give leadership the high-level metrics they need (and the ability for us to drill down for more granular data points)
- We also really like the Planner functionality that lets you manage a campaign from start to finish with multiple users and accounts.
- Additional functionality for paid campaigns - I believe this is being worked on.
It's a critical part of our strategy.
It's allowed us to streamline the manual work involved with campaign management, and the time we save we can devote to strategy. The insights we've gotten from analytics have provided us with invaluable knowledge of how successful our campaigns are (or aren't).