Khoros -- A social media arsenal in one elegant, streamlined platform
March 14, 2018

Khoros -- A social media arsenal in one elegant, streamlined platform

Garrett Estrada | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Conversations
  • Intelligence
  • Experiences
  • Promotions

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Caesars Entertainment uses Khoros enterprise-wide. It is our primary social publishing and social listening platform for all of our properties across North America. In addition, we also use the platform to track the performance of our digital messaging and run promotions aimed at expanding our Total Rewards loyalty database.

Pros

  • Streamlining the publishing/scheduling of social media content at scale.
  • Facilitating our ability to track and respond to online conversations about us in real time.
  • Visually conveying how our social media posts are performing, especially as they compare to our competitors.

Cons

  • We wish Khoros would maintain at least 24 months of data so that we can properly calculate YoY performance figures.
We have a gargantuan organization that comprises 112 distinct social media accounts. Khoros has allowed us to manage all of these seamlessly and efficiently.
Very important.
Khoros has allowed us to have a greater pulse on the conversations surrounding our brand, and the desires of our customer base. This has in turn helped to inform our online messaging strategy and how to make it more effective/compelling.
It is our opinion that, while other platforms may have similar functionality to a single one of Khoros' tools (i.e. publishing, analytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Khoros does. Khoros is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has.
Khoros is well suited for a number of scenarios: publishing, managing archives of media assets, analyzing, contesting, crisis tracking, etc. It is a perfect tool for large organizations with decentralized teams, or those seeking a true social messaging control center. The customer service is fantastic, attentive, responsive, and much appreciated.

Khoros Social Media Management Feature Ratings

8.8
Boolean keyword searches
10
Filtering out noise/spam
9
Sentiment analysis
6
Broad channel coverage
10
10.0
Content planning and scheduling
10
Audience targeting
10
Workflow management
10
10.0
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
10
9.0
Content marketing
8
Campaigns and promotions
10
10.0
Twitter
10
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
10
Pinterest
Not Rated
YouTube
Not Rated
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

Khoros Marketing (Formerly Spredfast + Lithium) Implementation

Khoros has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Khoros team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Khoros users.

Khoros Marketing (Formerly Spredfast + Lithium) Reliability

The pages load quickly and reports generate almost instantaneously.
The plat form can be accessed easily at any time on both desktop and mobile devices.

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