We looked at Sprout Social, Salesforce Marketing Cloud, & SocialEngage.
Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
In general, Sprinklr's technical functionality far surpassed the other products, especially for larger organizations such as my own. Reporting is particularly important to us because we collect data from a variety of sources, including our ad serving technology, and want to be able to report on it in detail. We need to understand not just simple metrics like number of followers, number of re-tweets,etc. but also more complex metrics like impressions / unique views and reach.
The Sprinklr reporting dashboard allows us to track all of these metrics and to customize the dashboard in exactly the way we want. The almost limitless customizability is great, but comes with a price: There is a steep leaning curve. Platform flexibility comes at the price of some user friendliness - Radian6 was definitely a bit more intuitive.
Also, SocialEngage was a relatively new offering following the acquisition of Co-Tweet by ExactTarget and we did not want to be the guinea pigs for this new product.
Sprinklr's client base spoke for itself and once testing of the software began I was extremely pleased with the governance, ease of use, and robust functionality of the program.
Another important reason emerged during the sales process. I picked Sprinklr largely because the sales team was extremely thorough in addressing all of my requirements and was interested in building a relationship with me instead of just selling me a product.