Robust & comprehensive social media management solution
July 11, 2013
Robust & comprehensive social media management solution

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction
Pros
- Scales very well. You can have a number of users with custom permission levels.
- The social widgets feature is very powerful and useful once you get the hang of it.
- The digital asset library is a huge value added component.
- The approval process for reviewing messages prior to posting on social channels is clean and simple, and very easy to do from the mobile app.
- The message template feature makes it easy to ensure all users and managers of social channels have consistent and up-to-date messaging. Allows us to be very responsive.
- The queues and workflow setup makes it very easy to assign messages and monitor how we respond on social.
Cons
- The old UI still exists in certain areas, though the new UI is much nicer & faster.
- The Android app is a little buggy and the lack of an iPad app is disappointing.
- The learning curve can be a little steep because of the many features so it does take some perseverance to really master all the capabilities (reminds me of learning guitar, it take practice, practice, practice).
- We are already seeing a shift in customers seeking service on our social channels and we have successfully integrating customer service into our social channel offerings by using Sprinklr.
- We are seeing a higher level of engagement with our followers and customers.
- Our response time has increased significantly.
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