May 10, 2019
Score 5 out of 10
- Modern Advertising
- Paid Media Advertising
- Paid Media Reporting
Overall Satisfaction with Sprinklr Modern Marketing
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, Sprinklr helps simplify ad management and reporting.
- Custom reports to see data in different views is crucial for different business stakeholders.
- Budgeting helps keeps up on track.
- The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
- Support has slow response times for some issues.
- Onboarding training could be improved.
- Ease of reporting.
- Using to build a case for a dedicated social media team -- both paid and organic.
Some issues take longer than expected to address, and the support team doesn't always provide timely updates or estimated lead times on when we can expect to hear from them. This can be particularly frustrating, especially when the ticket has a high impact on the business.
Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.