Sprinklr Advertising has a Good User Interface
May 16, 2019

Sprinklr Advertising has a Good User Interface

Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Modern Advertising
  • Paid Media Advertising
  • Paid Media Reporting

Overall Satisfaction with Sprinklr Modern Marketing

We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campaigns (polls, sweepstakes) though that wasn't a core competency.

Pros

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

Cons

  • They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
  • Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
We received great support from Sprinklr. They were always very responsive. We usually got the same technician so he was familiar with our account, needs and challenges which helps in solutioning. They were super creative in creating solutions but sometimes they had to be because what we really needed wasn't technically possible for them at the time.
I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was much better than HubSpot at social media marketing.

I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.


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