Sprinklr Advertising has a Good User Interface
Overall Satisfaction with Sprinklr Modern Marketing
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campaigns (polls, sweepstakes) though that wasn't a core competency.
Pros
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Cons
- They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
- Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
- Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
- As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was much better than HubSpot at social media marketing.
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