Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Chatbot

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Migration

Cloud Storage

Continuous Delivery

Database-as-a-Service (DBaaS)

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Server Virtualization

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Contest Management

Email Marketing

Marketing Attribution

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales Enablement

Sales

Cloud Access Security Brokers

Cloud Infrastructure Entitlement Management

Security

Aviation

Construction Takeoff and Estimating

Digital Forensics

Financial Services CRM

Hospital Management

Internet of Medical Things

Medical Office EMR & EHR

Population Health Management

Veterinary

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### Channel Partner Management
Users widely praise StructuredWeb's facilitation of partner management across multiple vendors. The platform's ability to centralize go-to-market assets and streamline partner interactions has garnered positive feedback. While some users acknowledge a learning curve associated with the concept of go-to-market automation at the distributor level, the overall consensus is that StructuredWeb effectively enhances partner engagement and simplifies the process of managing and collaborating with channel partners. The platform's intuitive interface, co-branding capabilities, and comprehensive reporting features have been particularly highlighted as valuable assets in optimizing partner relationships and driving business growth. (Source Reviews: [1](https://www.trustradius.com/reviews/structuredweb-2021-10-25-18-30-43), [2](https://www.trustradius.com/reviews/structuredweb-2021-11-16-13-23-38), [3](https://www.trustradius.com/reviews/structuredweb-2021-10-15-16-26-39), [4](https://www.trustradius.com/reviews/structuredweb-2021-09-24-14-29-24))

### Vendor and Distributor Coordination
Users consistently highlight StructuredWeb's vendor and distributor coordination as a pivotal feature that simplifies the management of campaigns and assets across multiple vendors. The platform's centralized approach to vendor portals and asset distribution has garnered positive feedback for its effectiveness in enhancing partner engagement and facilitating the expansion of vendor networks. Despite some initial challenges in educating stakeholders about this innovative approach, StructuredWeb's vendor and distributor coordination capabilities have proven to be a valuable asset for large technology distributors and vendors with extensive partner networks. (Source Reviews: [1](https://www.trustradius.com/reviews/structuredweb-2021-10-25-18-30-43), [2](https://www.trustradius.com/reviews/structuredweb-2021-12-01-23-27-07), [3](https://www.trustradius.com/reviews/structuredweb-2021-10-15-16-26-39), [4](https://www.trustradius.com/reviews/structuredweb-2021-11-16-13-23-38), [5](https://www.trustradius.com/reviews/structuredweb-2021-09-24-14-29-24))

### Multi-Vendor Management
Users appreciate StructuredWeb's multi-vendor management capabilities for providing a centralized platform that simplifies partner interactions and facilitates collaborative marketing efforts across multiple vendors. While some users acknowledge a learning curve in adopting this innovative approach, the overall consensus leans towards the platform's effectiveness in managing diverse vendor networks efficiently. The ability to create a unified portal for multiple vendors is highlighted as a key advantage, enabling partners to access a wide range of resources and campaigns with ease. (Source Reviews: [1](https://www.trustradius.com/reviews/structuredweb-2021-09-24-14-29-24), [2](https://www.trustradius.com/reviews/structuredweb-2021-10-25-18-30-43), [3](https://www.trustradius.com/reviews/structuredweb-2021-10-15-16-26-39))

### Marketing and Sales Campaigns
User feedback on StructuredWeb's campaign management capabilities varies widely. While some users praise the platform for its ease of use, automated features, and effectiveness in generating leads through email and social media campaigns, others express mixed opinions. The ability to track data, choose from a library of assets, and manage campaigns efficiently are highlighted as strengths by some reviewers. However, there are also negative sentiments expressed, with some users indicating room for improvement in certain aspects of the marketing and sales campaigns functionality. (Source Reviews: [1](https://www.trustradius.com/reviews/structuredweb-2021-12-01-23-27-07), [2](https://www.trustradius.com/reviews/structuredweb-2021-11-16-13-23-38), [3](https://www.trustradius.com/reviews/structuredweb-2021-09-24-14-29-24), [4](https://www.trustradius.com/reviews/structuredweb-2021-10-15-16-26-39))

### Social Media Engagement
User feedback on StructuredWeb's social media engagement capabilities varies among reviewers. Some users praise the platform for its effective social media functionality, highlighting its role in enhancing communication with prospects and generating leads through email and social media channels. They appreciate the ease of use, automated features for campaign scheduling, and the ability to track data efficiently. On the other hand, a few reviewers express mixed opinions about the platform's social media engagement capabilities, suggesting room for improvement in certain areas. Despite differing perspectives, StructuredWeb appears to offer valuable tools for engaging with audiences across social media platforms. (Source Reviews: [1](https://www.trustradius.com/reviews/structuredweb-2021-12-01-23-27-07), [2](https://www.trustradius.com/reviews/structuredweb-2021-10-15-16-26-39))

Users of StructuredWeb have made several recommendations based on their experience with the product. The most common recommendations include having a dedicated person for learning and administering the product, acknowledging the top-notch technology and commitment to partner marketing success, and praising the professional and easy-to-work-with team. 

Users have found that having a dedicated team member responsible for learning and administering StructuredWeb leads to greater success. This individual can fully understand the capabilities of the product and effectively utilize it to connect with channel partners. 

Many users have praised StructuredWeb for its advanced technology and dedication to ensuring partner marketing success. They appreciate the team's efforts in providing top-notch technology solutions and support that enable effective partner activation. 

Users have highlighted the professionalism and ease of working with StructuredWeb's team. They appreciate the guidance, frequent communication, and support provided by the team throughout the process. This level of service has helped users effectively navigate and leverage the capabilities of StructuredWeb for successful channel partner engagement.

Overall, users find StructuredWeb to be a valuable solution for connecting with channel partners, regardless of whether they are technology vendors or large distributors. The recommendations suggest that having dedicated personnel, acknowledging the quality of technology, and working with a professional team are crucial factors contributing to the success of using StructuredWeb for partner activation.

Mindmatrix is a marketing automation platform encompassing  asset management, marketing automation, sales enablement and channel marketing automation functionality.

Preno - Hotel Management Software

StructuredWeb

Software for managing third-party channel distribution marketing activities. This is a system of methodologies, strategies, software, and web-based capabilities that help a vendor to manage partner relationships. Systems typically include a Content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to login and interact with a vendor's sales opportunity database and obtain product, pricing, and training information.

Channel Management

Likelihood to Recommend

StructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

StructuredWeb™ - The Channel Marketing Pipeline™

http://www.StructuredWeb.com

StructuredWeb improves channel partner marketing by providing a streamlined platform for vendors, partners, and distributors to manage demand generation, lead nurturing, and customer retention. The platform integrates information from all parties, allowing marketers to organize and acutely launch these campaigns. The platform then tracks results, allowing vendors, partners, and distributors to analyze their marketing efforts and determine what is working and where improvement is needed. As a result, they experience higher marketing execution rates and returns at significantly lower cost.

Writer

StructuredWeb 2021-10-15 16:26:39

Google Analytics

Microsoft 365

Zoom Events, duplicate

Global Product Marketing Manager

StructuredWeb 2021-10-25 18:30:43

HubSpot Marketing Hub

Hootsuite

Instapage

Head of Growth Marketing

StructuredWeb 2021-09-24 14:29:24

Digital Project Manager

StructuredWeb 2021-12-01 23:27:07

StructuredWeb 2021-11-16 13:23:38

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Learning curve

Self serve

Internal training

Training needs

Makes it difficult

Types of content

Multiple vendors

Email campaigns

Social campaigns

Customer support

Marketing and sales

Flexible platform

Support and training

Marketing automation

Automation capabilities

Centralized location

Multiple levels

Home

Channel Management Software

Thanks to StructuredWeb, we built a first-of-its-kind multi-vendor portal that provides go-to-market resources for hundreds of vendors. This portal is a one-stop shop for thousands of channel partners who can access ready-made, multi-touch campaigns and edit and co-brand assets. It features a number of content distribution options, including social, website, product catalog and video. Partners can also easily manage and track leads and opportunities as well as access detailed reporting with data at several levels. 

 With this portal, partner engagement has increased. Partners have valuable sales and market resources at their fingertips to generate demand and increase their sales. Vendors are connecting directly with more channel partners, and they're able to expand their network of partners. We're also supporting a global marketplace of 50+ markets and 10 languages.

Experts in channel marketing
Works fast to get to market quickly
Excellent partner support and training

Users need coordinated training to maximize the platform's features

User-friendly portal
Site features company branding, including the domain URL
Ability to translate and localize content in 10 languages and 50+ markets
Excellent partner support

Increased partner engagement
Vendors have expanded their network of partners
We support of global marketplace in 50+ markets

StructuredWeb was used to automate the go-to-market process for both vendors and reseller partners. As a large technology distributor, we had a hard time getting our existing partners to sell new products from different vendors. StructuredWeb made it easier for partners to learn about and sell new products which was good for them, our vendors, and our platform adoption.

Makes it easy for vendors to load their go-to-market assets to the centralized platform.
Makes it easy for partners to find vendor-created assets in a centralized location.
Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

The concept of go-to-market automation at the distributor level is relatively new in the channel space. So there is some education that needs to happen on both the vendor and partner sides. Normally, each vendor has their own partner portal which makes it difficult for partners because they have to log into multiple portals that have different navigation as well as types of content. With StructuredWeb, we were able to create ONE portal for multiple vendors. While this is a powerful concept, it is new which means we had to educate the market to get it off the ground.

The ability to manage multiple vendors on one platform
Easy co-branding for partners
Intuitive interface for vendors to create and update their go-to-market assets

We were able to grow partner adoption of vendor content by 48% MoM in the first five months using StructuredWeb.

Google Analytics, Microsoft 365 (formerly Office 365), Zoom Events

StructuredWeb allowed us to build the first multi-vendor portal that offered go-to-market resources for hundreds of vendors. It enabled the team to build a partner experience that reflected our brand and empowered thousands of channel partners with editable and co-brandable assets and ready-made and multi-touch campaigns.

Increasing partner engagement
Supporting a global marketplace across 10 languages and 50+ markets
Enabling our vendors to create, manage, and connect with channel partners
Arming our channel partners with valuable marketing and sales resources to generate demand and close more deals

Need to be able to have a self-serve model for quick platform adoption
Internal training needs time and coordination

Wide array of marketing tactics and channels
Ability to easily translate and localize vendor content in multiple languages and across multiple geographies and markets
Increasing partner engagement

Partner engagement has increased by leaps
It has also helped align marketing and business development teams internally
Made partnerships with vendors more strategic and helped expand our breadth and depth of offerings

HubSpot Marketing Hub, Hootsuite, Instapage

StructuredWeb is a very professional tool for email and social marketing. It helped our team to communicate with prospects through 2 major channels like email and social media. It helps in generating leads and also our social media posts to reach the target audience. - Product is very easy to use. Automated features for scheduling campaigns are easy to set up and effective. Ease of tracking data from the campaigns as emails are sent out. - The ability to choose from a library of different assets, images etc.-help our team to communicate with prospects through 2 major channels like email and social media. It helps in generating leads and also our social media posts to reach the target audience.

Email Campaigns.
Social Campaigns.
Customer Support.
Reporting.
Listening to needs/wants.

Social media functionality.
Organization of information.
Managing campaigns.

It's the perfect go-to-market tool.
Great support staff

StructuredWeb is currently used by the marketing department with specific employees focusing on channel goals. It is used to reach a larger audience, distribute information more quickly, and efficiently manage campaigns.

StructuredWeb allowed us to build a vast portal for our vendors, offering them a wide variety of assets.
Staying true to our brand is important to us, and StructuredWeb allowed us to do that by giving us the flexibility we needed.
The campaign tactics we were able to manage worked flawlessly.

StructuredWeb does take a little while to get comfortable with. Then again, it has so many features that taking time to get used to it seems normal.

StructuredWeb has given our channel partners more opportunities to create sales.
We have seen an increase in leads, as the data reporting helps optimize campaigns.

StructuredWeb

Overview

What is StructuredWeb?