Value matching for the win

Longtime Syft AI user. In the early days of the platform, Syft AI was essentially a metal detector, helping you find proverbial needles in haystacks. The platform is built on the belief that organizations who make headlines and are hiring generally have funded projects. Also, that reps with 200+ accounts can’t reliably build and close pipeline on spray-and-pray style volume shooting. The Gen 1 version of the platform was easy-to-use, let you customize lists, workflows and triggers and ultimately worked. But the Value Match feature effectively removes the haystack. For context: most sales organizations have some kind of account propensity scoring. (Who’s most likely to buy). But that propensity is generally based on the whole year. Who’s most likely to buy NOW? That’s the name of the game in sales, especially with the rise of AI and changing preferences for buying enterprise software accelerating sales cycles. That all translates to faster sales cycles — and shorter windows of opportunity for reps. Syft Value Matching not only identifies high propensity accounts on a weekly basis — the LLM-driven functionality under the covers summarizes the key value propositions for your solution and how you can clearly communicate them to your prospect. That’s huge. For reps, that saves you time and energy to read, translate and articulate countless job postings. For SDRs, it’s also great for learning how to elevate your conversations and messaging. End of the day, it’s up to reps to put in the work, find opportunities and ultimately close business. But finding the right clubs to carry in your bag is every bit as important as your swing. In my view, Syft AI is a unique, differentiated and powerful product that should be part of every sales organization’s toolset.