TrustRadius: an HG Insights company

Syft AI

Score10 out of 10

4 Reviews and Ratings

What is Syft AI?

A tool used to find, progress, and close deals with company research, tailor a value prop for each, and reach the right contact. Syft is a sales application that uses AI to automatically match customers to buyers who have problems their products can solve.

Media

a value match, which shares why to reach out to a specific company, who to contact, and what value prop aligns with their challenges or projects.

Top Performing Features

  • Ideal customer targeting

    Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

    Category average: 7.8

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 8.4

  • Lead qualification process

    Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

    Category average: 7.7

Areas for Improvement

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.4

  • List quality

    Lists generated by the tool are typically high quality.

    Category average: 7.5

  • Contact information

    Information about individual contacts is available and high quality.

    Category average: 8

Value matching for the win

Use Cases and Deployment Scope

Longtime Syft AI user. In the early days of the platform, Syft AI was essentially a metal detector, helping you find proverbial needles in haystacks. The platform is built on the belief that organizations who make headlines and are hiring generally have funded projects. Also, that reps with 200+ accounts can’t reliably build and close pipeline on spray-and-pray style volume shooting. The Gen 1 version of the platform was easy-to-use, let you customize lists, workflows and triggers and ultimately worked. But the Value Match feature effectively removes the haystack. For context: most sales organizations have some kind of account propensity scoring. (Who’s most likely to buy). But that propensity is generally based on the whole year. Who’s most likely to buy NOW? That’s the name of the game in sales, especially with the rise of AI and changing preferences for buying enterprise software accelerating sales cycles. That all translates to faster sales cycles — and shorter windows of opportunity for reps. Syft Value Matching not only identifies high propensity accounts on a weekly basis — the LLM-driven functionality under the covers summarizes the key value propositions for your solution and how you can clearly communicate them to your prospect. That’s huge. For reps, that saves you time and energy to read, translate and articulate countless job postings. For SDRs, it’s also great for learning how to elevate your conversations and messaging. End of the day, it’s up to reps to put in the work, find opportunities and ultimately close business. But finding the right clubs to carry in your bag is every bit as important as your swing. In my view, Syft AI is a unique, differentiated and powerful product that should be part of every sales organization’s toolset.

Pros

  • Territory planning
  • Account ranking
  • Real-time adjustments

Cons

  • Every platform has room for improvement with contact info
  • Every platform has room for improvement with using multiple pages at the same time
  • Every platform has room for improvement with customizability

Return on Investment

  • I’ve uncovered three opportunities since Value Matching was released
  • Significant time savings
  • Significant improvement in collaboration with sales leadership and SDR

Usability

Syft AI GTM Platform Review

Use Cases and Deployment Scope

“Syft AI has helped us create greater focus without our ICP and eliminated a lot of manual work that is critical for a salesperson but not an efficient use of time. Our reps can now work in a more efficient way to grow revenue within their respective territory and focus their time on the highest value activities.”

Pros

  • Alerts you on the most relevant accounts to target based on real-time events
  • Eliminates a ton of manual account research work
  • Drive higher rep productivity and lower overhead

Cons

  • A service that connects buyers and sellers in a way that is valuable for both sides

Return on Investment

  • Syft AI notified us of a key insight into one of our customers that led to us increasing one customer contract by 300k ARR
  • Syft AI has allowed us to scale without the normal personnel headcount that if often required to grow

Syft AI Platform Review

Use Cases and Deployment Scope

Syft AI amplifies our sales team’s ability to prioritize target

accounts and reduces a lot of the manual tasks involved in strategic prospecting

and outbound activity. It provides insights to help identify the

likely opportunities within an account, pinpoint ICP’s and generate value-messaging related to the problems we solve – enabling us to operate more efficiently and accelerate

time to action.

Pros

  • Identifies key triggers across accounts and cuts through most of the noise
  • Helps boost rep productivity and reduce manual research
  • Provides relevant contacts tied to the job description or triggered event

Cons

  • Features to help track outreach activity across integrated platforms

Return on Investment

  • Saves time towards planning weekly activity, I know where to focus and what actions to take based on the company insights it provides

Usability

Alternatives Considered

6sense

Syft AI cuts through the noise; enables hyper-focused outbound motions

Use Cases and Deployment Scope

Syft AI helps define our outbound motion. It allows us to strategically decide which accounts to go after first, tiering our accounts by relevant initiatives found in job postings that relate to the problems we solve

Pros

  • identifies key triggers across job descriptions that relate to problems we solve
  • helps narrow down the correct contacts to reach out to for a specific job posting/initiative
  • helps us auto-populate a value hypothesis based on any account observations we enter

Cons

  • I would love if they could also scrape keywords from annual reports, investor day presentations & shareholder letters

Return on Investment

  • Allowed me to have more confidence reaching out to certain accounts, because I know they are focused on things my company solves for