Sysomos MAP Review: "Sysomos is great, but it isn't the best thing out there"https://www.trustradius.com/social-media-monitoringSysomos MAPUnspecified7.8411012013-10-25T15:30:58.956Z
- In-depth understanding into brand trends.
- Specific information for how to be more efficient and effective in online persona.
- Large cost that is hard to sell in to companies who cannot see a direct correlation with social prowess and sales numbers.
We have used Sysomos for a long time and it has been a great tool. We are switching to a third-generation tool that can more accurately look at sentiment analysis, passion intensity, and purchase intent.
I would recommend the product, but I don't think it is the best product out there if you are managing brands. I would review multiple products and see which one is the best for the specific tasks at hand. Sysomos is great for some things, but not for others. On our team, we have people who use it for finding blogger influencers, people who help guide social strategy, and people who post and community manage. What is right for one person might not be right for another.