Sysomos, now part of Meltwater

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.

Sysomos Expion was the first social media moderation & marketing tool that we used after creating the Community and Social Media teams. The social media team used the program to plan/schedule marketing posts, but my team and I used it for social moderation and monitoring. Expion is meant to address companies' needs for more streamlined planning/scheduling of social posts and for much greater ease with moderation than compared to trying to use native sites, particularly if your company or organization has multiple accounts on each platform.

We use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.

Sysomos was used by the prior agency I used to work at for social listening ad-hoc client requests, or tracking of mentions or conversations on a daily, weekly, or monthly basis. It helped provide insights on the volume of a certain conversation topic, about a brand, hashtags, crises, and more.