New on the fence about anything but, still 2 feet away from this one
January 31, 2017

New on the fence about anything but, still 2 feet away from this one

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tableau Desktop

Currently Tableau is being used to share dashboard metrics with our Retail Development team. Tableau is currently connected to our database server where it allows me to create real-time visuals for market reports and attendance tracking. Before coming to DMC they did not have a Data Analyst or a person that understood what relevant marketing metrics meant to the business. With Tableau, I was able to give VPs and other Execs a look at the business from a high level view as well as dig into the weeds to come out with data relevant for decision making.

Pros

  • Aggregation: SQL aggregate functions are come last to the aggregation power of Tableau. There are various formulas for annual growth, retention, and ratios that can break a query or stress at database. Tableau simplifies that through calculated fields and presets.
  • Mapping: Normally aggregate maps are created in SAS but, Tableau takes the guess work out of creating maps that display various levels of change using metrics.
  • Calculated Fields: If you know SQL or even Excel then calculated fields are the gold nuggets of Tableau. Coding custom formulas that are reusable across workbooks, save so much time.

Cons

  • Measured Names and Values: I struggle getting that blank area of Measured Names to vanish for cleaner reporting but, if you delete one then it removes the metric as a whole.
N/A
Tableau is great for marketing situations where you need to allocate numbers fast and parse them even faster. It's a great storytelling tool for deep dive analysis but, it lacks creativity in visuals. If I were presenting visuals that required comparing metrics from one year to the next then Tableau doesn't suit my needs in my current role. I still have to build 2 sets of visuals for each branch on order to convey the message of growth.

Tableau Desktop Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.0
Pixel Perfect reports
8
Customizable dashboards
9
Report Formatting Templates
7
7.5
Drill-down analysis
8
Formatting capabilities
7
Integration with R or other statistical packages
7
Report sharing and collaboration
8
9.0
Publish to Web
Not Rated
Publish to PDF
9
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
8.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
7
Location Analytics / Geographic Visualization
8
Predictive Analytics
9
Not Rated
Multi-User Support (named login)
Not Rated
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Not Rated
Not Rated
Responsive Design for Web Access
Not Rated
Mobile Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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