Quickly maturing, go-to digital ABM platform
May 18, 2018

Quickly maturing, go-to digital ABM platform

Scott Barker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

Triblio is used to drive digital account-based marketing initiatives within our organization. Marketing manages and administers the platform and we coordinate with sales on execution. Sales consumes reports on digital activity within their target accounts.
  • Easy to use - the homepage personalization allows you to fine-tune the homepage for specific industries, companies and user profiles in a snap.
  • Their customer success is top-notch. They work hand-in-hand to help you accomplish your objectives on the platform.
  • We've had some early success with Triblio digital ad targeting - impression/click/land ratios. We may deserve some credit for the creation of the effective ads, but they're doing something right.
  • The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.
  • We've seen some good vanity metrics - site traffic and leads - from the Triblio initiatives, but have yet to see our efforts convert to closed business. We obviously take some accountability for this.
  • The website personalization can really be used in some creative ways to heavily promote key activities and assets (e.g. pop-up for every homepage visitor) - we've used this to drive a lot of site visitors to a free trial.
If you're looking to get into some lightweight digital ABM, as we were, it's a great first step. If you're reliant on ABM, I'm not sure how effective the platform would be. We don't demand a lot from the platform and it doesn't always meet our needs. As with any ABM initiative, it requires heavy collaboration and alignment between sales and marketing, so make sure you have the bandwidth and relationships to support that requirement.